Pepsi launches Bario in Saudi market

The product launch event was attended by key officials from Pepsi, representatives from the Saudi media, and Dive village visitors who were invited to taste and share the Bario experience.

Bario is aimed at the Kingdom's lively youngsters who want to match their independent character and active lifestyles with the new and premium beverage that comes in delicious and refreshing strawberry, lemon, apple, and pineapple flavors.

"Besides the various benefits of malt drink, Bario is an entirely new experience and offers a unique high quality taste that adds an exciting new dimension to friends gatherings," said Khaled Hammoud, Marketing Manager at PepsiCo International.

"It's the perfect drink for timeout refreshment under the slogan "Give in", and we are confident that Bario will gain a big share of the Saudi market, driving by our marketing and advertising plans which cover large areas of young people at their gathering places, and with an integrated promotional campaign by TV, print and online advertising"

He went on to say "Given the high rate of consumer preference registered through research in comparison with competing products in the local market along with modern and subtle design of the packaging inlaid in black, which reflects the unique and distinguished product positioning, we expect to win over a large share of the growing number of malt drink consumers in the Kingdom."

Hammoud concluded by saying "With the introduction of Bario as an innovative new brand, Pepsi is proving its commitment to providing consumers with nothing but the best in quality and innovation."