DTCM to conduct summer promotion

The department has formed a committee headed by Arwa Al Ghammai, DTCM Director of Operations and Liaison at Operations and Marketing Division.

The department is coordinating with the Dubai Shopping Festival-Dubai Summer Surprises Office for the campaign, which will include workshops and Press conferences, in the Arabian Gulf Cooperation Council (AGCC) states from June onwards.

The summer promotion campaign details were discussed with the travel and tourism industry players by the DSF-DSS and DTCM officials during the four-day Arabian Travel Market (ATM-2009) which concludes on May 8.

Earlier last year, the department created a task force with experts and representatives of Dubai tourism industry players, to review the tourism market landscape and take appropriate measures.

Based on the inputs provided by the industry players and experts, the department took measures which reflected in hotel occupancies getting a boost even in the first quarter of 2009.

The department, in coordination with the hotels, tour operators and tourism companies, has been working towards boosting hotel occupancies and increasing the number of visitors to the emirate.

DTCM plans to launch new initiatives to give a big push to promotional and marketing of Dubai as a leisure and business tourism hub.