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Thursday, December 3 - 2009

British Airways first in its class for eighth consecutive year

For the eighth consecutive year, British Airways - the UK's flagship carrier which operates 7 weekly services from Kuwait to London Heathrow Airport - has won the prestigious 'Best European Airline' accolade at the Business Traveller Middle East (BTME) awards.

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  • Participants at the ceremony.
    Participants at the ceremony.
"In this tough trading environment, every airline is focussing on strengthening its premium proposition to remain profitable at a time when consumer confidence and demand for travel is falling," said Seth Keida, British Airways' Marketing Manager, Middle East.

"To win this coveted award for eight consecutive years illustrates our long-standing commitment to provide our loyal business customers with industry-leading products and services at competitive prices. To retain customers, all businesses must maintain some level of investment, and the unveiling of our long-awaited new First cabin later this year will further demonstrate our intention to stay ahead of the competition,"


added Keida.

British Airways' products and services can be booked and previewed online at ba.com - where the lowest fares are guaranteed - and customers can book, pay and check-in online for their flights.
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Notes and media contacts

For more information;
Action Kuwait
Amina Al Jareery/ Sarah Alsaleh
Tel. 00965 2491 5616

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