• HSBC

Landmark Group launches Beautybay

  • United Arab Emirates: Saturday, May 09 - 2009 at 14:07
  • PRESS RELEASE

The Landmark Group announced the launch of its first beauty retail concept in the Middle East, Beautybay.

Inaugurated at the newly opened Oasis Centre on Sheikh Zayed Road, Beautybay is set to become a distinctive beauty retailer in the Middle East housing a range of internationally renowned beauty products encompassing both value and luxury offerings.

A harmonious gallery for make-up, fragrances, skincare, facial, bath and body ranges, hair salon and beauty accessories, Beautybay stocks several exclusive beauty and skincare brands including Diego Dalla Palma, Erborian, Fenix, Rouge Bunny Rouge, and Mojo Fragrances.

With an extensive portfolio of new and emerging beauty products, Beautybay also retails brand favourites such as Givenchy, Dolce & Gabbana, Hugo Boss, Giorgio Armani, Calvin Klein and Christian Dior to name a few. The store is clean white with a blue halo effect, and has black flooring. Brighter lighting is focused on merchandise with warmer, ambient lighting in the walkways.

Brands are well exposed with individual branding and images in their respective bays. Working with a leading Italian designer and shop-fitting manufacturer, Beautybay has been born to allow consumers thirsty for innovation and novelty to shop in a young, modern, and attractive environment.

"Beautybay is the result of extensive, strategic market research across the region on the beauty retail business. We believe that Beautybay will carve a niche for itself by bridging the gap between value-oriented brands and a luxury offering. The unique mix of accessible and luxury products, as well as the exclusive brands in our diverse portfolio, will add to the brand's distinct personality and delight our customers."


said Mr. Shuja H. Jashanmal, CEO, Beautybay, Division of Landmark Group.

Beautybay is designed to provide a holistic shopping experience with in-house make-up artists and beauty experts to assist shoppers along with individually designed beauty treatment rooms for private skin consultations and make-over's. Expected to revitalize beauty retail shopping, Beautybay is set to become the region's one-stop shop for everything beautiful.
The Beautybay store.
The Beautybay store.
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About Beautybay:
Beautybay, a new venture of Landmark Retail offers one stop shopping for value and luxury fragrances, cosmetics, skincare, hair care, bath and body care and beauty accessories.

Beautybay exclusively carries several beauty and skincare brands including A'Kin, The Balm, Diego Dalla Palma, Elite, Erborian, Fresh Minerals, REN, Rouge Bunny Rouge, and VMV Hypoallergenics. With an extensive portfolio of market leading favorites such as Armani, Boss, CK, Dior, D&G, Givenchy, Gucci, and YSL to name but a few, Beautybay also offers complimentary make overs and skin consultations in exclusively designed beauty and treatment rooms.

Located at selected Centrepoint destination stores, Beautybay stores have in-house fragrance consultants, professional make-up artists, and skin-care specialists for all your beauty advice and care.

About the Landmark Group:
Landmark Group was established in Bahrain in 1973. The company has successfully grown into an international retail conglomerate that encompasses a retail presence of over 11 million square feet across GCC, Jordan, Egypt and India.

Today, the Group operates over 800 stores in 10 countries, with retail concepts and business interests that focus on delivering exceptional value to a wide customer base, made up of varied nationalities, cultures and economic profiles. Landmark Group employs more than 22,000 employees and provides a value-driven product range for the family through its core retail concepts: Centrepoint, Babyshop, Shoe Mart, Splash, Lifestyle, beautybay, Home Centre, Q Home Decor, Max, Shoexpress, E-Max, and Landmark International, which franchises international brands such as New Look, Reiss, Aftershock and Koton.

Expansion being at the core of its business philosophy, the Landmark Group has witnessed a consistent annual growth rate of 32% over the last 3 years.

For further information please contact:
Strawberry PR & Events
Alex O'Brien
Sheikh Zayed Road, Al Safa Tower 1605
P.O.Box 119027, Dubai, UAE
tel. +971 4 331 5173
fax. +971 4 331 5215
mob. +971 50 875 9163

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