Fashion makes a big Splash at Maxim Mall

The new layout, that features distinctive niches for Splash's in-house designed brands and international franchises, is based on the Yin-Yang concept which describes two opposing yet complementary forces.

"The fact that Splash is constantly moving with global changes in the fashion retailing industry is evident from the fact that this is our fourth retail design change in a mere 14 years. A huge decision to take when you have a retail strength of over 80 stores! This new layout in particular highlights the definition of space that we have always strived to achieve for each of our brands. It brings to life each brand's unique personality through distinguishing décor, whilst being tied together through the overall concept of Yin-Yang combined with Splash's staple black and white logo colours" said Raza Beig, CEO, Splash.

"The new look promises to offer customers a one-of-a-kind fashion experience, taking Splash to that distinct next level."

Raza Beig added.

The new store has been designed to reflect the global vision of Splash and takes inspiration from the concept of equality and balance within nature. This principle underlies the treatments in the décor which play with contrasts against black and white.

Each brand identity is reinforced through contrasting colours and visual merchandising that further defines each brand's space. Importantly for the consumer, the cash counters are visible and accessible from every point in the store providing easy payment and service to everyone in the store.

The new store, Splash's 84th outlet in the Middle East, is among the first few stores to implement the brand new retail look this year.