Dell Middle East appoints Dave Brooke as General Manager

In his new role, Brooke has responsibility for Dell's Middle East commercial business across Saudi Arabia, U.A.E., rest of the Gulf region (Kuwait, Qatar, Bahrain, Oman, Iraq, Yemen) and Egypt and Levant, focusing on large enterprises, public sector and partners.

This appointment is part of Dell's recent global reorganization and will drive an increased focus on customers and partners to serve medium and large enterprises in the Middle East. Michael Collins, the prior general manager of Dell Middle East, will take the position of general manager for Emerging Countries in Europe Middle East and Africa.

These organizational changes have established a team that has clear goals and objectives to ensure Dell continues to help partners and customers grow their organizations over the coming years.

Brooke has been with Dell Middle East for three years with both country-level and pan-regional sales and marketing experience. Previously, Brooke had various technology management positions in South Africa and France.

Dave Brooke, general manger of Dell Middle East, explains

"Customers are facing critical and tough decisions over the next few quarters, and Dell will continue to help them gain additional value from their technology infrastructure investments. Our focus is to ensure strategic value in all our engagements. We have recently launched our next-generation services, servers and storage offerings that fulfill the objective of real value that customers are looking for."

As part of its efforts to enhance product and services distribution in the region, Dell recently launched its Middle East logistics hub in Dubai to ensure timely delivery of its products to customers and to bolster the distribution efforts of the company's channel partners. The 50,000 square-feet facility, based in Jebel Ali, complements the services and support hub already in place for Dell in the Middle East.