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Sony Gulf unveils wearable 'Headphone-Style' W-series Walkman
- United Arab Emirates: Tuesday, May 12 - 2009 at 13:45
- PRESS RELEASE
Sony Gulf FZE today unveiled its unique wearable 'Headphone-Style' MP3 player in the Walkman W-series (NWZ-W202), the latest innovation in the company's highly acclaimed brand.
Extremely light, trendy and compact, the hands-free gadget allows users to carry out their everyday tasks even while continuing to enjoy their music. Offering remarkable music playback capability, the aesthetically designed player is particularly convenient while exercising or indulging in outdoor activities such as cycling, rock climbing or even while participating in a triathlon.
Embedded with the newly established Zappin navigation system and Jog Dial, the new Walkman W-series MP3 player allows convenient and intuitive operation. The Zappin playback feature is activated with a press and hold of the Jog Dial, playing only the main chorus of each song in the music library.
This allows a quick scan of the playlists for selecting the desired song by simply listening, without having to view a display screen to navigate through tracks. The Jog Dial extends easy play, stop or skip track features with a touch of the dial.
The Walkman W-series allows users to enjoy up to 12 hours of non-stop music, as it holds long battery life with only a 1.5 hour charge. Users on-the-go will also benefit from the three minute quick charge function that allows the device to playback up to 90 minutes of music. Additionally, different size earphone buds are provided with the main unit to offer a perfect fit.
Walkman W Series:
• Headphone-style 'Walkman' allows freedom from cables
• 13.5mm EX headphones offer superior sound quality
• New function Zappin for easy searching and convenient listening Compact and lightweight makes for comfortable wear
• Sony's Unique Spiral form headphones offer snug fit.
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Notes and media contacts
About Sony Gulf FZESony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.
Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Gulf FZE leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A network of representative offices in Iran, Saudi Arabia, Pakistan and Kenya along with more than 250 service centres reinforces Sony's presence in key markets in the region.
For media inquiries, please contact:
Neil D'Sylva
Sony Gulf FZE
Tel: (971)-4-8815488
Fax: (971)-4-8817808
or
Muhannad Al Badri
Jiwin Public Relations
Tel : 971 4 361 3572
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Posted by Rana Mesbah
