• HSBC

Flip Media offers free introductory seminar on digital marketing to companies in the UAE

  • United Arab Emirates: Tuesday, May 12 - 2009 at 14:56
  • PRESS RELEASE

Businesses and consumers in the Middle East have increasingly embraced the Internet, however advertising budgets online have failed to keep up with the shift away from traditional media.

"In a year of reduced advertising budgets, and a time when RoI is on the mind of every regional marketer, digital marketing should be at the top of their shopping list, but many companies are still hesitant to embrace it." said Yousef Tuqan Tuqan, CEO of Flip Media, the region's largest digital marketing agency. Flip is offering a complimentary half-day seminar for companies to learn the basics of internet marketing. Led by Tuqan, who has over 12 years of regional digital marketing experience, the seminar offers insight which anyone, from an Internet novice to advanced digital marketer, can benefit from." There are questions about the current digital landscape that most traditional agencies can't answer. As the largest specialist digital agency in the region, we have a responsibility to educate and empower traditional marketers on the opportunities available to them," said Tuqan. The introductory seminar which is conducted on site and catered to the interested company's industry, includes a short overview of the regional Internet audience and covers frequently asked questions, such how to get on Google searches, managing a website, what digital marketing channels are available, and the importance of social networks such as Facebook and Twitter. The presentation also delves into hot topics such as Web 2.0 and social media marketing in the Middle East, the convergence of the phone and computer, and the role of "information nudism" in the current digital age. "The Middle East presents its own unique opportunities and challenges, and it's important that marketers get a no-nonsense opinion on the best ways to invest in digital channels," says Tuqan.
"This service is something we typically charge for, however we are currently offering it as a complimentary service because we feel it is a crucial moment for the marketing industry to embrace the power and reach of the digital medium. By no means does this mean a company has to retain our services in the future."

he said.
Yousef Tuqan Tuqan, CEO of Flip Media, the region's largest digital marketing agency.
Yousef Tuqan Tuqan, CEO of Flip Media, the region's largest digital marketing agency.
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About Flip Media Founded in 2003 by Martin Diessner and Dinesh Lalvani, Flip Media is the largest Interactive Agency in the Middle East. While many ad agencies and IT companies today still struggle to make sense of digital marketing and its ability to transform brands, Flip has become a leader and veteran in the industry. The agency has grown from a small start up in Dubai to the region’s leading digital marketing company, with an international network of 160 specialists across 8 offices worldwide. Having worked for some of the Middle East’s most iconic brands, Flip’s success has been rooted in pushing the envelope on the way brands connect with people. With unique insight, Flip has developed pioneering tools and innovative brand strategies, establishing itself as an industry leader. Flip offer clients end-to-end digital marketing solutions that include award-winning creative, solid and innovative technology, and a dedication to accountable, successful digital marketing. To schedule a free seminar, please call: +971 4 424 7500 For more information please contact: Yousef Tuqan Tuqan CEO Flip Media FZ-LLC A Flip Holding Company Office 108, 1st floor Arjaan Al Sofouh, Office Tower Dubai Media City P.O. Box 502372, Dubai United Arab Emirates Tel: +971 4 424 7500 Fax: +971 4 391 2384

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