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Wednesday, December 2 - 2009

Gulf Air recognized as leader in internet marketing

Gulf Air has recently showcased its leadership in internet marketing at the 'Internet World' in London, UK- Europe's longest running, best attended and biggest event for Digital Marketing and Online Business.

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  • Gulf Air aircraft.
    Gulf Air aircraft.
A case study was presented, illustrating how traffic to www.gulfair.com has significantly increased and sales have thrived thanks to innovative methods in the field of internet marketing, namely PPC (pay per click), advertising in search engines (like Google), search engine optimization and the pioneering work on social networks, i.e. Gulf Air fan page on Facebook.

Gulf Air has achieved an increase in online sales of over 300% last year despite a negative trend across the industry. This year's sales are following the same, very steep trend, especially from Bahrain, Kuwait and the UAE.

This is also due to some of the airline's most successful initiatives, including the weekly World Wide Web Offers and the 'Best Fares Guaranteed' promise.

Gulf Air has recently complemented their web offer of flights and hotels with a new car hire service.

Mr Nicola Simionato, Gulf Air's Head of e-Commerce said:
"We have invested extensively in its online sales capabilities, continually improving and expanding the service we offer our customers. Our efforts are certainly reaping dividends with online sales rocketing, resulting in substantial savings for the airline. Being showcased at IT World is a huge boost and reinforces our place as one of the leading companies in the Middle East in the field of internet marketing."


Internet World attracts some 13,000 visitors and more than 300 exhibitors some of the leading of visionary individuals from marketing, IT, digital and e-Commerce.
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Notes and media contacts

About Gulf Air
Gulf Air, the national carrier of the Kingdom of Bahrain, was founded in 1950 and is one of the oldest airlines in the Middle East. It is owned by Bahrain Mumtalakat Holdings Company.

Backed by more than half a century of experience, expertise and customer care, Gulf Air has established as a powerful brand and today, it is the carrier of choice for most people in the region. However, its goal has remained unchanged - the commitment to providing state-of-the-art flying experience, complemented by its traditional Arabian hospitality.

One of the prime objectives of the carrier is to connect Bahrain to the Middle East countries and the rest of the world.

The airline offers customers the unique advantage of operating the largest network in the Middle East with non-stop flights while providing seamless onward connections to other destinations.

Gulf Air's current network stretches from Europe to Asia, connecting 39 cities in 27 countries, with a fleet of 30 aircraft. The airline has code-share agreement with 15 airlines across the world offering a wider choice of flights that can be booked directly with Gulf Air.

In alignment with the dynamic growth plans of the Kingdom as laid out in 'Vision 2030', Gulf Air has embarked on a business strategy to re-fleet itself over the next five years to further strengthen its presence as a leading player. The airline has placed an order to purchase 24 Boeing 787 Dreamliner aircraft and another order with Airbus to purchase 35 aircraft that includes A320s and A330s.

Gulf Air is the Official Airline and Sponsor of the Gulf Air Bahrain Grand Prix 2009 and London-based football club Queens Park Rangers.

For further information:
Katherine Genowefa Kaczynska
Tel: 17338416
Gulf Air, P.O. Box: 138. Manama, Kingdom of Bahrain

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