Mega Deals at Dubai Festival City

The shopping and leisure extravaganza features outstanding value propositions for Toyota, Honda and Jeep alongside a vast array of consumer electronics and IT products from Plug-Ins, Panasonic, Sanyo, Toshiba and Aftron, all offering cutting edge technology and digital experiences.

Organisers of Mega Deals - Al-Futtaim -- are banking on residents awaiting value-for-money offers ahead of the annual summer holiday period, as well the first wave of tourists from GCC countries and Iran heading into the city for the 2009 Dubai Summer Surprises.

Mega Deals, conveniently spread in-mall across the Festival Centre and under the canopy of a gigantic colourful tent (Thambu), will create more value for the consumer and thus create solutions to enhance lifestyles. The event is also designed to provide a focused, uncluttered precinct to consumers looking for value at a venue which has ample parking and is globally acknowledged as Dubai's most popular shopping and leisure destination.

"The UAE has never seen such diverse products assembled at a single grand festive place by Al-Futtaim's Automotive and Electronics divisions who have synergised their strengths and brand equity in one major extravagant exercise at Dubai Festival City, undoubtedly one of the finest shopping, leisure and entertainment venues in the Middle East,"

said Charles Awad, Head of Corporate Communications, Al-Futtaim.

Mega Deals will raise the bar for retailing and will provide customer value. The onset of the annual holiday period will soon begin and as is the fashion, it brings out the pre vacation shopper in consumers. Residents and GCC visitors will not only receive no-strings-attached offers, but will also be able to enjoy pulsating ambience of the popular waterfront mixed use development which won four consecutive awards for excellence this year.

Specially dedicated vehicles will transport customers to Al-Futtaim Motors and Trading Enterprises showrooms for test drives on the popular models while the Al-Futtaim Automall team will be on hand to satisfy customers looking for deals on pre-owned vehicles.

Hundreds of staff will also be on hand to support customers as they look, touch and experience automobiles, cameras, TVs, mobile phones, music and home theatre systems, DVD players, video games, home appliances, lap-tops, net-books and accessories. Customers will also have a chance to participate and win great prizes in the grand raffle draw.