Lenovo expands Middle East team

Ali's role will be to further develop the regional channel and drive enhanced services to customers.

Lenovo 100% channel oriented transactional business model is designed to serve the small to medium business (SMB) and consumer market segments, supplying these end users through a trained and experienced channel.

Khaled Kamel,Regional General Manager, Lenovo Middle East, said:

"Today Lenovo has globally redesigned its organizational structure to better align itself with customer needs, market dynamics and strategic direction."

He added, "In a move that represents the continued evolution of the company, we've brought in, for the region, strong new resources to effectively focus on our core business and growth opportunities. Ali joins Lenovo with a track record in a variety of industry sectors in the GCC, Levant and Africa."

Further, a new Corporate Relationship team was appointed comprising of Ahmad Shawky, Regional Sales Manager / Corporate Business for Kuwait, Saudi Arabia, Yemen and Libya.

Branka Bamber, the Corporate Sales Manager, will focus on the financial segment and global accounts in the UAE, Bahrain, Lebanon and Pakistan. Maged Eid will be dedicated to the education, government, oil and gas sectors in the UAE. Also, Osama Eid covering KSA and Amr Abdelsamad who is in charge of Qatar, Oman, Egypt and Jordan continue to manage those countries as a part of the corporate relationship team.

The new Corporate Relationship team will be focusing on large enterprise accounts and supporting the channel partners in servicing customers and providing ongoing support. The focus on different geographies is driven by the demand for dedicated resources to these country markets.

"Lenovo is already working with a lot of strategic and large enterprises customers," said Khaled Kamel.

"The new team is now focusing heavily on supporting these existing accounts whilst aggressively pursuing new business in the enterprise sector in tandem with our partners. This will enable us to focus more on understanding the business needs of our end users and helping them in achieving the desired functionality and efficiency in their technology infrastructure," he concluded.