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HSBC and Injaz-UAE 'More than Money' teach financial skills to 6th and 7th graders
- United Arab Emirates: Thursday, May 14 - 2009 at 13:07
- PRESS RELEASE
HSBC Bank Middle East and Injaz-UAE, the local arm of Junior Achievement (JA) Worldwide, have recently piloted the JA More than Money program for the first time in the UAE.
The initiative is part of HSBC's global commitment to expand on JA Worldwide's successful financial literacy programs for young students. It involves HSBC staff from across 15 countries including the UAE, Oman and Egypt in the Middle East.
The six session program is packaged in a portfolio containing detailed session plans, informative Take-Home Flyers for students and families, and additional learning materials to ensure a successful experience for students and volunteers.
"This program addresses the changing needs of young students in the UAE at an age when financial literacy is not being offered. It will have a positive impact on their behaviour as future professionals and conscious consumers. It can also help students apply their mathematical teachings to everyday life, resulting in more comprehensive and practical learning experience," said Sheikh Khaled Bin Zayed Al-Nehayan, Vice Chairman of Injaz Al-Arab and Chairman of Injaz -UAE.
Junior Achievement Worldwide is the world's largest non-profit business education organization that teaches entrepreneurship, workforce readiness and financial literacy courses to 9,326,748 students. Over 384,925 Junior Achievement volunteers teach 367,305 classes annually. In the Middle East, Injaz Al-Arab, the regional branch of JA, has trained over 300,000 Arab students since 1999.
In the UAE, JA More than Money has been piloted in seven government schools in Dubai, Abu Dhabi, Sharjah, Ras Al Khaimah and Al Ain. Over 40 HSBC staff participated in delivering six sessions to each school.
Kaltham Al Koheji, Chairperson of HSBC in the Community Middle East Foundation commented, "HSBC is committed to improving financial literacy in the countries in which we operate for the benefit of both local communities and our shareholders. Our bank volunteers have clearly understood this priority and are key to making this partnership beneficial and effective for the young children. The program reached over 400 students in government schools across the UAE."
When assessed by an independent evaluator in 2007, results showed conclusively that the seven to 11 year old students who had participated in this curriculum in the United States demonstrated significantly greater knowledge and retention of financial concepts compared to their non-participating peers.
With funding from HSBC, the program will be rolled out to many more schools across the Middle East in the following academic year 2009/2010.
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Notes and media contacts
HSBC in the Middle EastHSBC Bank Middle East Limited is the largest and most widely represented international bank in the Middle East. HSBC Bank Middle East Limited has 45 branches throughout the United Arab Emirates, Oman, Bahrain, Qatar, Kuwait, Jordan, Lebanon, Pakistan and the Palestinian Autonomous Area. In addition to the branch network, the bank maintains representative offices in Tehran, Iran and Tripoli, Libya. This extensive regional coverage is strengthened by another member of the HSBC Group, HSBC Bank Egypt SAE, and by its associated companies: The Saudi British Bank; British Arab Commercial Bank Limited; HSBC Saudi Arabia Limited; SABB Securities Limited; SABB Takaful Co.; and Dar Es Saalam Investment Bank.
About Injaz - UAE:
Injaz—UAE is a member of Junior Achievement Worldwide, the world's largest non-profit business education organization. Through its network of 119 member nations and the support of 9,000 companies JA Worldwide reaches over 8 million students. In the Arab world, Injaz Al-Arab works with 14-22 year-old students.
For more information, please contact:
Andrea JAISHANKAR
Manager - Regional Communications
HSBC Bank Middle East Limited
Emaar Square, Opp Al Murooj Rotana Hotel
Building No 5, Level 6, Dubai, UAE
Tel: 4-4235635
Fax: 04-4267372
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