51 East undergoes stylish revamp

51 East has blended the exhibition of its signature fashion collections with a host of new and irresistible designs, fragrances, jewelery and accessories from renowned couture houses from around the world. Having recently announced their Spring/Summer 2009 collection, 51 East will display fashion lines from Balmain, Azzaro, Amanda Wakeley, Zac Posen, Temperley, Malandrino, complemented by shoes from Michael Kors, and Proenza Shouler ... While in watches and accessories 51 East showcases brands such as Rolex, Tudor, Favre-Leuba, Vulcain, and BLU. In addition to the exclusive beauty and fragrances line which is represented by Chanel, Yves Saint Laurent, Elizabeth Arden, just to name a few.

In keeping with its aim to expand and present all what is different and unique to its clientele in Doha, 51 East is also launching its exclusive and private room for evening gown fitting. In this elaborately outfitted section of the showroom, 51 East's fashion advisors will personally assist their ladies customers in trying on extravagant and elegant evening gowns, in complete privacy and comfort.

The private room has been designed so that guest customers may try a variety of the season's latest dresses and gowns, featured mainly on the red carpet, from the most popular of international designers. The announcement of their new luxury private room is yet another attestation of 51 East's commitment to treating their customers with dedicated care and personal attention.

51 East recently announced the expansion of their new women brands by adding 20 new names to their portfolio of existing high end brands. The present selection includes Anna Molinari, Balmain, Azzaro ,Amanda Wakeley, Leonard, Zac Posen, Temperley, Malandrino, Jay AHR, Herve Leger, Alexander Wang, Bill Blass, Pauric Sweeney, Zufi Alexander, Piatonna, Jiki, Leaf, Tony Cohen, Lotus London and Proenza Shouler.

Several of the brands now featured at 51 East consistently prove popular choices for the femme fatales and leading ladies of Hollywood, especially Balmain and Azarro for Sophia Loren and Brigitte Bardot. For Halle Berry, Angelina Jolie and Julia Roberts, the classic dresses and red carpet numbers by Zac Posen, Temperley and Malandrino have become their first picks due to their modish reinterpretations and debonair flair.

As for men's fashion, 51 East has maintained its objective to bring the latest collections of menswear to Qatar, from the most elegant wear to the casual conceptions of less formal wear for men. Brioni and Francesco Smalto, formal wear in addition to, Fabio Inghirami, Van Laack, and Ingram make up the dazzling fashion collections for men at the store, showing off only the most dashing suits, shirts and accessories for the sharp dresser of the modern age.

In terms of casualwear, the fashion retail store houses, Calvin Klein, Versace Collection and Cerruti and others when the lively colours and shades of t-shirts, shorts and loungewear come to mind for lighter occasions. For textiles Dormeuil and Pexton offer their finest weaves and prints while in shoes, the subliminal Bally, Fratelli Rossetti, Baldinini, Moreschi , Bruno Magli, Camper and Clarks, make a grand appearance.

51 East tops its designer experience by adding suitable fragrances and jewelery to match its fashion brands portfolio. This time, Leonard, the new fragrance from Paris for men and women is being launched throughout 51 East branches bringing with it charm and modernism, making this scent unique for smart and contemporary men and women.

51 East's fashion collection is completed with its current exhibition of leading watch makers design houses such as Faberge, Vulcain, Favre Leuba, Blu and crowned by Rolex which launched recently its Basel 2009 new models - the Oyster Perpetual Datejust Rolesor for men and women and the new men's Oyster Perpetual Datejust 2.

The former Rolex offers distinctly feminine models with delicate bracelet and oyster clasps, aqua green or pink color choices and brilliantly cut diamonds set about Arabic numerals. The pieces for men boast the timeless luxury and refinement congruous with Rolex's sterling worldwide reputation.

Across the board, 51 East has consistently proven its track record for offering the most sublime couture collections, including designs from the greatest known fashion labels for men and women. Including their host of accessories, shoes, jewelery and fragrances, 51 East remains the exemplary retailer of elegance and luxury for Qatar's demanding and discerning brand shoppers.