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Saturday, November 28 - 2009

Retail registration for Dubai Summer Surprises 2009 begins tomorrow

  • United Arab Emirates: Saturday, May 16 - 2009 at 16:46
  • PRESS RELEASE

The Dubai Shopping Festival Office has announced that the commencement of registration for retail outlets during the 2009 edition of Dubai Summer Surprises, the region's most awaited summer event, starts tomorrow.

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  • Suhaila Gobash, Events Manager of DSF Office.
    Suhaila Gobash, Events Manager of DSF Office.
While DSS will be held across 65 days from June 11 to August 14, shopping promotions will be launched on June 1.

Registration for the DSS promotion begins tomorrow at all Department of Economic Development offices in Dubai from 7:30am to 3pm. Titled 'Surprising Deals', the DSS shopping promotion is part of the region's first and longest retail promotion spanning four months.

Suhaila Gobash, Events Manager of DSF Office, said:
"'Surprising Deals' presents a unique opportunity for retailers in Dubai to be part of a retail initiative that has been designed to provide value for money benefits for both retailers and consumers. This promotion is a platform for all retailers in Dubai to realize volume sales and subsequently transfer benefits on to consumers."


The Dubai Shopping Festival Office recently held a meeting with over 125 representatives of leading retail entities in Dubai to discuss and chalk out plans for shopping promotions over the summer from June 1 to September 30.

Apart from DSS 2009, retailers can look forward to other promotions such as the 'Back-to-School Season' from August 9 to September 10, 2009 and 'Ramadan and Eid Al Fitr Offers', running from August 9 to September 30, 2009. Retailers also have the option to organize raffle draws during the four-month period subject to approval from DSF Office.
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Notes and media contacts

For more details and information please call:

Suhaib Abdullakutty
Editor
Dubai Shopping Festival Office
Level 1, Dubai - Department of Economic Development Building, Baniyas Road
P.O. Box 25425, Dubai, UAE
Tel: +971 4 2235444
Direct: +971 4 2020579
Fax: +971 4 2235888

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