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All new ARY Digital joins Pehla bouquet
- United Arab Emirates: Saturday, December 22 - 2001 at 12:29
- PRESS RELEASE
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In a move to further expand as well as offer even more viewer choice, the Middle East's hit Asian pay-TV bouquet Pehla, announced a deal to include the highly popular UK based Urdu satellite channel ARY Digital.
The deal will entail the inclusion of ARY Digital's complete package of entertainment programmes on the Pehla Plus channel.
"ARY Digital offers 13 hours of fresh entertainment without repeat as well as a rich mix of Urdu entertainment programmes covering news, cartoons, films, sports, drama, music, fashion and sitcoms. In addition, ARY has acquired the rights for the Urdu version of the successful TV game show 'Who Wants To Be A Millionaire" which starts airing end of Ramadan this year. Arab Digital Distribution (ADD) is delighted to be bringing this hugely successful family channel onto its Pehla bouquet in NOVEMBER," stated Vinod D'Mello, Executive Vice President Marketing and Network Development of ADD.
ARY Digital also plans to air its own ARY/SAF Star Gold Quiz offering viewers opportunities to win an instant kilo of gold for 60 days running. The channel plans to set up a state-of-the-art telephone system to handle as many as 700 thousand viewer calls in 24 hours for this new show.
Some of ARY Digital's other successful programmes are ARY News, Movie Mania, Life is a Drama, Talk Back, Music For Your Ears, Be A Sport, Kids Time as well as Islamic chat shows.
ENDS.
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Posted by Anne-Birte Stensgaard, News EditorSaturday, December 22 - 2001 at 12:29 UAE local time (GMT+4)
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This article was updated on Thu Jun 03 2004.
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ADD primarily focuses on packaging and distributing television channels across the Middle East, North Africa and Europe. The main mission is to provide the best in programming to the target markets in each region. By tailoring their television packages to suit various markets, ADD gives pay TV subscribers the greatest degree of choice and flexibility.
ADD produces a monthly TV listings kit for your readers' information. Please contact us for more details on how to receive this editorial and picture material in advance each month. More information can be found on www.adduniverse.com
Issued on behalf of ADD by Zeidan Consultancy, Dubai
Tel: 9714-3315725, Fax: 9714-3315724, URL: www.zeidan.net
ADD produces a monthly TV listings kit for your readers' information. Please contact us for more details on how to receive this editorial and picture material in advance each month. More information can be found on www.adduniverse.com
Issued on behalf of ADD by Zeidan Consultancy, Dubai
Tel: 9714-3315725, Fax: 9714-3315724, URL: www.zeidan.net
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