DSS official event, Dubai Fashion Fiesta 2009 from June 19- June 22nd

The event which will run for four exciting days will unveil collections of 34 fashion designers - established and emerging - representatives of the global fashion industry. In its third edition, the event is strategically planned and aligned with a strong trade exposition segment, furthering the 'business of fashion.'

Organized by leading event organizer Emirates Vision, in association with Percept D'Mark, the events arm of communication house, Percept Limited, DFF will see 40 international celebrities and models who will come and infuse their international charm to 3,000 high profile audiences.

Mr. John Mathew, Managing Director, Emirates Vision, said:

"DFF has firmly established itself as an international fashion event on Dubai's calendar over the years with widespread global reception. This year we will continue to better the reputation of the event by bringing in exclusive trend-setters of the fashion industry who will present their Spring-Summer collections in an ambience of glamour and festive spirit complete with international celebrity presence."

Showcasing forthcoming season's trends - both on the ramps and through the exhibition halls - US, European and Asian designers will share their expertise with the audiences of this ever evolving region, he said.

Offering contemporary and classical designs, the designers are set to enthrall the style aficionados with elegant, exclusive ensembles. Supported by DFF's philosophy of designer programmes, the event seeks to be one of the region's most exclusive trade shows in the women's market, bringing together leading retailers, high profile audiences and international media.

"Fashion shows and celebrity presence apart, DFF 2009 is an established trade show considering that Dubai and the region being an acknowledged growth market for fashion brands. DFF 2009 trade show is targeted at the discerning regional customer keen to get a first-hand touch and feel experience of exclusive Spring-Summer collections from a gifted group of designers. Additionally, a dedicated pre-function lounge area will exhibit designer collections, luxury products, accessories and a diverse range of fashion related products," Mr. Mathew said.

The brand ambassadors and spokesperson for DFF 2009 is US based Sabrina Barnett, celebrity, model, singer and designer. Larisa Katz the well known designer from Holland represents the event in Europe. Adding Bollywood glamour DFF will be graced by internationally acclaimed actress, Miss World, Miss Universe and Top Model of the World, Sushmita Sen and award-winning actress, Manisha Koirala.

Supported by a full cast of top international models and celebrities from Paris, Milan, London, New York and India the event will resonate with luxury and avant-garde fashion.

Mr. Ravi Sabnani, CEO of PDM said that DFF 2009 will open the doors to fashion enthusiasts a unique view of global high-end fashion creations designed and perfected by fashion gurus of the world. "DFF 2009 will be a cauldron of fashion trends, latest design streams, colour and celebration with celebrity models on the catwalk every day. Every effort is being taken to have the maximum presence of the buyers not only from UAE but also from other GCC, Asia, Far East and Europe.

"PDM is excited to be part of this exclusive fashion concept which will create benchmarks in the regional fashion industry," he added.
DFF is also introducing a new segment, with the aim of gestating talent. The Emerging Designer Awards aims to foster young talented designers, providing them a unique opportunity to showcase their creations to international fashion enthusiasts. Twenty four young designers from across the world will participate in a talent contest and carve a niche out for themselves- as they put their best feat forward. Additionally, DFF continues to support some of its designers that it has nurtured since its inception by providing both regional and international opportunities.

"This year's DFF focus is on Europe. Driven by the fact that there is a greater uptake of fashion brands from countries of this bloc, Dubai continues to evolve into one of its largest market in the GCC, supported by key retailers and buyers from countries like Saudi Arabia, Qatar and Kuwait. It is estimated that the regional market for European fashion brands has grown over 25% - and is expected to continue rising despite the prevalent economic conditions - if tapped into with the right kind of collections" Mr. Matthew added.