Visa launches new Go Sahtain campaign

The interactive campaign includes both online and radio competitions to win trips to the FIFA Confederations Cup South Africa 2009.

The Go Sahtain campaign is part of Visa's ongoing efforts to educate consumers about the benefits of using Debit cards over cash. Visa cardholders may enter the competition by listening to 107.8 Al Rabia FM and Channel 4 Radio Network or go to www.gosahtain.com and play a specially designed interactive computer game. The Go Sahtain campaign is based on the recently launched global campaign 'Go', which has unified Visa's marketing efforts across the world.

The innovative Visa Go Sahtain campaign offers football fans across the GCC the chance to win a three day fully paid trip for two to the FIFA Confederations Cup South Africa 2009. The prize will give the lucky winner the chance to experience the FIFA Confederations Cup activities, attend the official training session, and get a behind the scenes stadium and pitch tour to experience the facility.

Norliza Kassim, Head of Regional Marketing for Visa in the Middle East, stated:

"We are committed to bringing the benefits of using a Debit card to consumers as well as offer them the chance to win a once in a lifetime opportunity to experience the FIFA Confederations Cup South Africa 2009 first hand. Visa continuously strives to add value to consumer experiences and to promote responsible usage of our products which provide unsurpassed security, acceptance and convenience for cardholders."

As FIFA's exclusive Financial Services Partner, Visa will be supporting official FIFA events such as the FIFA U-20 World Cup Egypt 2009; the FIFA Beach Soccer World Cup Dubai 2009; and the FIFA Club World Cup UAE 2009.

Visa's relationship with the world's most passionately followed and celebrated sporting event provides a global platform from which Visa can promote its products and services such as the debit card.

Competition entries close 31 May and winners will be announced in June.