Saudi Arabia's Rawabi Marketing International selects Epicor 9

Part of the $200m Saudi Arabia-based Al Arifi Group, RMI is engaged in distribution and manufacturing of a wide variety of chemicals including Salts, Acids, Alkalis, Solvents, Surfactants, Metal Treatment chemicals and oil field chemicals catering to diversified industries such as Chemical, Dairy, Food, Paper, Detergent and Oil Field Industries and many governmental and public customers.

Through a strong export division and solid infrastructure, RMI caters to customers across the GCC and the Middle East.

RMI believes Epicor 9 will help RMI leverage the latest in ERP technology to establish a competitive advantage, while meeting its business objectives of managing growth, streamlining operations and increasing profitability by integrating front office and back office operations across the distribution, manufacturing and financial business verticals. These objectives will be leveraged across RMI offices in the Kingdom and Egypt.

Epicor's industry-leading ERP solution is the culmination of the Company's latest product strategy to converge integrated business applications tailored to meet the requirements of the distribution, manufacturing and services industries.

The solution utilizes Web 2.0 concepts to provide users with a truly collaborative and dynamic enterprise business application experience combining a full range of enterprise, manufacturing and distribution functionality with the most collaborative, flexible service-oriented architecture (SOA) available.

With Epicor, RMI's users will be able to interact with information residing in the company's ERP systems through the 2007 Microsoft Office system (Office Outlook 2007, Office Word 2007, and Office Excel 2007) and via mobile devices, such as Windows Mobile, Symbian, BlackBerry, and the Apple iPhone—ultimately driving increased efficiency and value for business.

Mr. Khalil Turki, vice president, RMI said, "With its extensive features and functionality, Epicor was the obvious choice for RMI and we are confident that this partnership will enhance our service capabilities and provide us a competitive edge with Epicor's next generation ERP solutions."

Mr. Hosam Hamdi, head of the IT department at RMI said,

"Our company is growing at a breakneck speed and we realized that to appropriately and successfully manage customer expectations, we had to leverage a next generation SOA platform that was reliable and scalable. Epicor emerged as the preferred choice after a rigorous request for proposal process (RFP) evaluating several other competitors. We believe that Epicor is an excellent fit for RMI."

Mr. Basil Daniells, regional sales director for Epicor in the Middle East, North Africa and India said, "We are pleased to partner with one of the leading distribution and manufacturing companies in the Kingdom. Epicor understands the challenges facing a fast growing company with a diverse portfolio like RMI, and we believe our solution is well-suited to their business. As more companies recognize the importance of SOA-based enterprise applications in driving company-wide efficiencies, we expect to see the initial excellent momentum gained by Epicor 9 continue."

As a conglomerate, Al-Arifi group also covers an extremely diversified customer spectrum of Saudi Arabian market varying from construction industry to operations, maintenance and catering of hospitals to supply of scientific, medical, biomedical equipment and pharmaceuticals.