Revolutionary body shaping laser technique, Zerona, now available in Kuwait

Upon the wonderful reception it has received through out its stops, more Limousines with the Star are scheduled for limited stops in and around the region to clinics that have opted to champion this revolutionary technique known as - The "Laser" Diet, Zerona and waiting to be part of this revolutionary technique in Riyadh, Jeddah, Abha, Aseer, Dubai, Abu Dhabi, Sharjah, Alain, Qatar, Bahrain, Muscat, Sanaa, Beirut, Cairo, Alexandria, Amman, Damascus and Baghdad before the beginning of summer. More limousine stop overs are planned in North African countries later in the summer.

The ground-breaking treatment, which was officially launched in the Middle East at the Derma Dubai show a couple of weeks back, has been featured in numerous articles and programmes, including the internationally famous 'The Doctors' show that was aired on MBC throughout the Middle East on Monday the 18th of May.

Initially designed for use during liposuction to remove excess fat using the Zerona technique, this is a non-invasive body contouring procedure that helps shape the body through essentially melting away the fat. This revolutionary procedure has been proven to reduce waist and thigh sizes by 12cm to 20cm in just 6 sessions over a couple of weeks.

Mr. Emad Al Zaben, General Manager for Bader Sultan & Brothers Company, said:

"Zerona is an amazing solution that uses leading edge technology and medical science to deal with a problem that so many men and women have - how to remove excess fat in a safe and easy way. We have had a phenomenal response from the public as well as plastic surgeons and all types of doctors and health clinics so far."

This specialised fat reduction technique was developed by US firm Erchonia Medical in 2003 that uses a low level cold laser. Zerona is applied externally and provides results without the dangers associated with surgery or requiring excessive dieting or exercise. It is being brought to Middle East by Bader Sultan & Brothers Company W.L.L. (BSBC), a leading Kuwaiti medical services and supplies company and we expect stops of the Zerona limousine at various clinics around the Globe.

"Bader Sultan & Brothers Company is known for providing some of the best and most innovative medical solutions in this region and we are delighted to have been able to obtain the exclusive agency rights to distribute Zerona throughout the Middle East. We believe this solution will be so beneficial to so many and that is why we have aptly named it The "Laser" Diet and currently we are engaging in a full blown marketing campaign to announce it to our region in style," continued Mr. Al Zaben.

What makes this treatment even more exciting is that clinical trials have revealed Zerona to be effective in the treatment of pain relief as well as in controlling cholesterol without the need for excessive medication that may have other harmful side effects.

The treatment, which utilizes the Erchonia LipoLASER technology, is one of the safest and most researched low level lasers in the world which initially achieved approval from the US Food and Drug Administration (FDA) for use during liposuction. The treatment has been approved as a standalone treatment since 2008 following more clinical trials.