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Friday, December 4 - 2009

Mazda creates a buzz across malls in Muscat

The series of Mazda road shows held across town earlier this month has received a tremendous response from automobile enthusiasts' in the capital.

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  • Mazda creates a buzz across malls in Muscat.
    Mazda creates a buzz across malls in Muscat.
Much to everyone's delight, the entire sporty range of Mazda cars, from the Mazda3, Mazda6, Mazda6 Ultra, CX9 and its latest prodigy the MX5, were on display this time around.

Packed with several fun activities, the road show took place at the Safeer Hypermarket, Al Masa Mall and Markaz Al Bahja.

There were big screens playing the Mazda brand videos, especially displays of MX5, and the presence of trained sales staff and promoters who imparted information and answered customer queries added to the success of the show. Special gifts, freebies and other Mazda goodies were given to visitors and those who booked a test drive.

"Apart from taking Mazda vehicles to the people, road shows serve as an opportunity to provide unbeatable offers and cater to the varied interests of our customers," avers Annurag Chawla, Head of Marketing and Communications, Towell Auto Centre.

He further continues, "Events of this regard reinstate TAC's approach of getting closer to its customers and highlight our commitment in raising brand awareness for the entire range of Mazda cars across the Sultanate. Also, our crowning glory has always been that we were able to reach our target audience and give them a first-hand experience of our complete range of Mazda cars."

A regular feature now, the aim of the road show is to communicate the essence of the Mazda brand in a fun filled, highly interactive setting.

Towell Auto Centre provides quality service to all models of Mazda and makes owning a Mazda extra pleasant with its efficient after sales service and quick response time. A network of 14 service outlets and 10 parts outlets spread across the Sultanate supports customer service.

It offers quick, efficient service with genuine parts available for all models and highly trained staff who pride in their quality of service.
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Notes and media contacts

For more information, please contact:
Sangeeta S.
Manager - Public Relations, ADINC
Qurum Commercial Centre
PO Box 407, P.C.118, Muscat, Sultanate of Oman
T: +968 24564614 extn 18
F: +968 24564578

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