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MicroStrategy announces availability of MicroStrategy 7
- Tuesday, October 31 - 2000 at 09:41
- PRESS RELEASE
MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of Intelligent E-Business(TM) software, today at GITEX announced the general availability of MicroStrategy 7(TM) in the Middle East.
This new release is a completely re-architected version of the company's core intelligence platform. With over four million lines of code, the new platform represents a powerful advance for the entire business intelligence industry, allowing businesses to answer incredibly sophisticated questions of their data warehouses with ease.
"As organizations in this region start the transformation to e-business, they are going to increasingly need instant answers to their business questions," said Farid Behpour, MicroStrategy's Director for Middle East, Africa and India Operations. "MicroStrategy 7 will allow them to evaluate how effective their sales and distribution operations are, whether their marketing initiatives are working - and where, and how efficiently their businesses are running. Doing business through e-commerce happens in 'Internet time', organizations no longer have the luxury of leisurely perusing quarterly sales figures. Middle East organizations must develop the ability to pinpoint exactly where their businesses are on a day-to-day basis - MicroStrategy 7 is the best platform for them to do this with."
MicroStrategy 7 was developed to meet key needs of e-business organizations, offering the ability to analyze the largest data warehouses, provide an easy to use analysis workflow, leverage an open XML based Web-centric architecture, and scale to millions of users. MicroStrategy 7 is ideal for building numerous applications, including business intelligence, eCRM, narrowcast networks, ERP analytics, mobile commerce and click-stream analysis.
"MicroStrategy 7 represents the most significant product development effort in our history, and we are excited about the wide-range of business opportunities for this intelligence platform in the web, wireless, and voice markets," said Michael J. Saylor, president and CEO of MicroStrategy Incorporated. "We believe it is the most comprehensive and powerful product available in the business intelligence industry. The sophistication of MicroStrategy 7 will power applications that enhance the intelligence needs of companies across many industries. For traditional businesses as well as new economy Internet companies, MicroStrategy 7 should have a significant impact."
MicroStrategy 7 Platform Embraced By Customers Around the World
MicroStrategy 7 has been in beta testing since November at more than 35 customer sites and has been embraced by MicroStrategy customers across several industries. Visa International, Western Digital, Glaxo Wellcome, Ingenix, Premier, First Union, Marks and Spencer, La Caixa, Telefónica Móviles España, Energieversorgung Niederösterreich AG (EVN) and Carrefour are among the many companies turning to MicroStrategy 7 to gain strategic insight into their businesses.
New Functionality Satisfies the Intelligence Needs of Large Corporations and Dot-Coms
With the proliferation of the Internet and the strategic use of data as a business differentiator, MicroStrategy 7 is designed to analyze enormous data warehouses in the multi-terabyte range. While MicroStrategy has traditionally been able to scale to address the data analysis needs of the largest organizations in the world, new functionality makes it an excellent choice for Internet businesses looking to gain a strategic advantage through the use of customer-centric and click stream analysis. MicroStrategy 7 has been architected from the ground up with the Internet in mind. It is designed with an open XML based architecture and provides an ideal mechanism to embed intelligence into every web site. The platform provides significant new functionality to benefit organizations, including the introduction of Collaborative Analytics™, the inclusion of software that aids workflow for any user community, and a high level of personalization and security.
Collaborative Analytics -Sophisticated Analysis
MicroStrategy 7 offers Collaborative Analytics, or iterative bi-directional communication and analytical cooperation between the data warehouse and the MicroStrategy Intelligence Server™ MicroStrategy 7 utilizes the inherent power of the data warehouse to perform calculations and analysis best handled by the data warehouse, then the MicroStrategy Intelligence Server to conduct further analysis including mathematical, statistical and financial calculations that the data warehouse cannot perform.
With MicroStrategy 7, result sets can be pulled from the data warehouse and questions can be asked and answered of that information while still remaining within the MicroStrategy framework. Through MicroStrategy 7's ability to efficiently pass data sets back and forth between the mid-tier and the data warehouse, organizations using MicroStrategy 7 are empowered with a comprehensive methodology for answering their most difficult business questions.
Investigative Workflow™ - Guides Users through the Business Intelligence Process
MicroStrategy 7 enables organizations to set up an analysis workflow that guides end users through a path of knowledge discovery. Based upon the context of the analysis a user conducts, MicroStrategy 7 can automatically provide the appropriate next steps to continue the business investigation. Investigative Workflow ensures that users never get lost in a set of data and enables even novice users to benefit from the sophisticated analytics to make better business decisions.
For an easy and intuitive user experience, MicroStrategy 7 includes Intelligent Report Wizards™ to guide workers through the question asking process. Complex analysis queries are presented to the end user as a set of simple business questions. These questions and the corresponding recommended answer choices are context and security profile sensitive so that each end user receives a personalized work environment that is tailored to their needs.
Intuitive Web Interface - Embed Intelligence into any Web Site
The MicroStrategy SDK enables developers to integrate, extend, and harness the power of the MicroStrategy 7 platform through a set of rich APIs that fully expose all platform functionality. Businesses can inject sophisticated analysis, scalability, and performance into their web sites using the most accessible set of APIs in the industry. Customers and OEM partners can leverage this powerful development environment to rapidly deploy custom applications, derive structured content for their web sites and embed analytical application
MicroStrategy Web™, a highly intuitive web interface, includes many new features that enhance the user experience. Advanced keyword searching and easy menu navigation, combined with report formatting flexibility make it valuable for all levels of users. With MicroStrategy Web, navigating through sophisticated business analysis is as easy as surfing the web. The all HTML interface with XML as the underlying framework allows the MicroStrategy 7 platform to work across any firewall and function within any application framework, making the platform deployable anywhere in the world and suitable for embedding into applications requiring intelligence. The XML can also be converted to Wireless Markup Language to support mobile commerce and wireless information delivery. The MicroStrategy SDK, the familiarity of the web browser and the user-friendly MicroStrategy Web interface work together to increase the adoption rate of the business intelligence tool for thousands of enterprise workers, partners, and potentially millions of customers.
Personalization and Security - Ensures that Information is Both Relevant and Secure
MicroStrategy 7 offers a comprehensive security model to ensure that all data and processes can be protected. MicroStrategy 7's rigorous object and data security ensures that an administrator can protect information throughout the organization and ensure that information will not fall into the wrong hands, while making sure that only information relevant to certain users is available to them. The applications and analyses they run only provide relevant information. Users thus gain a personalized work environment that provides them exactly the application functionality and the data that they need to perform their tasks efficiently.
Pricing and Availability
The MicroStrategy 7 platform, which includes MicroStrategy Intelligence Server™, MicroStrategy Agent™, MicroStrategy Web™, MicroStrategy Architect™, and the MicroStrategy SDK™, is available immediately. Pricing for MicroStrategy 7 is on a per-user, per product basis. MicroStrategy 7 may be purchased directly from MicroStrategy or from authorized resellers around the world.
Power Made Simple
MicroStrategy 7 is packaged to meet the needs of any size user community.
· MicroStrategy 7 Personal Edition. For those who want to evaluate the Power of Intelligent E-Business™ in a cost-effective manner, MicroStrategy offers the Personal Edition, which exposes the functionality of the platform in a single user environment.
· MicroStrategy 7 Workgroup Edition. For groups of users or departments that wish to take advantage of the Power of Intelligent E-Business, the MicroStrategy 7 Workgroup Edition provides the analytical power of the platform combined with the pricing to meet the needs of workgroup deployments.
· MicroStrategy 7 Enterprise Edition. For organizations wishing to harness the power of Intelligent E-Business through deployment to Employees, Customers, and Suppliers, the MicroStrategy 7 Enterprise Edition provides the scalability critical for large scale environments.
-- ends --
About MicroStrategy Incorporated
MicroStrategy is a leading worldwide provider of Intelligent E-Business™ software and related services. MicroStrategy's technology platform is creating a new generation of one-to-one e-business solutions that enable global 2000 organizations to build personal relationships with their partners, supply-chains, and customers. MicroStrategy delivers these solutions via web, wireless, and voice. In addition to its industry leading technology, MicroStrategy also offers a comprehensive set of consulting, training and support services for its customers and partners.
MicroStrategy has approximately 1,000 customers across such diverse industries as retail, finance,
telecommunications, dot-com, insurance, healthcare, pharmaceuticals and consumer packaged goods. MicroStrategy also has entered into relationships with more than 250 systems integrators, application development and platform partners.
For more information, please visit MicroStrategy's Web site: http://www.microstrategy.com.
Contacts:
MicroStrategy:
Justine Wass
MicroStrategy
44-1753-826140
jwass@microstrategy.com
Press contacts:
Roger Hislop
Samer Costantini
Spot On Public Relations
9714 3491-686
rogerh@spotonpr.com
samerc@spotonpr.com
MicroStrategy, Intelligent E-Business, MicroStrategy 7, MicroStrategy Intelligence Server, MicroStrategy Agent, MicroStrategy Web, MicroStrategy Architect, Collaborative Analytics, Investigative Workflow, Intelligent Report Wizards, Power of Intelligent E-Business and MicroStrategy SDK are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.
This press release may include statements that may constitute "forward-looking statements," including its estimates of future business prospects or financial results and statements containing the words "believe," "estimate," "project," "expect" or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that could contribute to such differences include: the Company's ability to secure financing for its current operations and long-term plans on acceptable terms; the ability of the Company to implement and achieve widespread customer acceptance of its Strategy.com network on a timely basis; adverse reaction by the Company's employees, investors, customers, vendors and lenders to the restatement of the Company's financial results or its future prospects; the Company's ability to recognize deferred revenue through delivery of products or satisfactory performance of services; continued acceptance of the Company's products in the marketplace; the timing of significant orders; delays in the Company's ability to develop or ship new products; market acceptance of new products; competitive factors; general economic conditions; currency fluctuations and other risks detailed in the Company's registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.
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