Emarat's 'Freshplus' participates in the Marketing Day at the University of Dubai

The strategy is to enhance students' understanding of the concept and mechanisms of marketing and introducing them to the methods for relating marketing programs with local market needs as well as ways of preparing different marketing studies through examining experiences of major institutions and companies operating in the marketing and retail industry.

Dr. Rahma Bin Mohammed Al Shamsi, Retail Sales Manager at the Corporation, said that the participation of Emarat in the Marketing Day is part of the policy of the Corporation on supporting community activities, events and programs, particularly those related to education.

He added that the "Freshplus" stand had a large attendance by students and teachers of the University who had several questions and inquiries on the business of the Corporation, the nature of the services and products it provides and the strategy it follows to market these.

Attendees were provided with sufficient information on "Freshplus" stores; a new addition to Emarat trademarks, and the procedures for granting franchise to investors willing to invest in Emarat franchise opportunities.

"Freshplus" is a modern and innovative chain of convenience stores which can be considered a creative leap in the concept of modern shopping, providing atmospheres of comfort and luxury, with emphasis on value and quality.

It embodies Emarat's policy which continuously seeks to create services that distinguish it from other competitors, through its ongoing efforts to exceed customers' expectations, and its endeavors to provide them with comfort and quick quality service offered by carefully selected staff members.