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The new ASUS U series: Immaculate design meets undeniable performance

  • United Arab Emirates: Thursday, May 21 - 2009 at 13:07
  • PRESS RELEASE

The new U Series from ASUS—whose design was inspired by one of nature's thinnest, most aesthetically pleasing and most graceful creations, the butterfly—promises an exquisitely crafted, thin and lightweight notebook that takes away nothing in terms of functionality.

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  • The new U Series from ASUS.
    The new U Series from ASUS.
Its side profile resembles the wings of a butterfly in flight, and combined with its coherent design, the result is a series of notebooks that are so much more than just gadgets.

They are exquisitely designed accessories for the style conscious professional, those who seek to assert their own individuality and appreciate the finer details in life.

Designed to Perform


Unlike many portable, thin and lightweight notebooks today, the new U Series from ASUS has given nothing away in terms of functionality. Its size and ultra-light profile belie a power that is as unexpected as it is necessary in today's tech-savvy world.

The Intel ULV processors and Core 2 Duo processors pack a power efficient punch. Promising better overall performance, this next generation processor offers power-optimized mobile processing, enhanced to handle today's demanding software applications.

For multimedia aficionados, the U Series also offers crisp and vibrant images with its energy efficient 16:9 LED-backlit display, powered by a NVIDIA GeForce G 105M which offers spectacular graphics, stunning clarity and effortless mobility.

Of course, what is vision without the appropriate sound to complement it? The U Series is equipped with Altec Lansing speakers featuring SRS Premium Sound™ for exceptional audio reproduction akin to a home theater system.

To top it all off, the U/UX series also incorporates Express Gate which allows users access to a host of commonly used applications such as instant messaging clients and a multimedia manager, as well as the Internet in just 8 seconds.

Designed to Delight


Every level of the U Series' design, from the thin and light profile to minor touches such as the shimmering glitters on the LCD lid, reflect ASUS' attention to detail. In all its form and functionality, the user has not been forgotten, as the series also incorporates a host of user-centric touches.

The U Series is equipped with AI Light sensor technology which adjusts the brightness of the screen, as well as the backlighting of both the illuminated keyboard and interactive touchpad, to ensure visual comfort and ease of use.
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Notes and media contacts

About ASUS
ASUS is a leading company in the new digital era. With a global staff of more than ten thousand and a world-class R&D design team, the company's revenue for 2008 was $8.1bn. ASUS ranks among the top 10 IT companies in BusinessWeek's "InfoTech 100", and has been on the listing for 11 consecutive years.

PR Contact:

Anushree Godha
Axis Integrated
Tel: +971 4 3904630

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