Aaron Basha displays whimsical jewellery elegance at Harvey Nichols

Aaron Basha fine jewellery brings style and elegance to every design, while consistently following its trademark theme of 'Magical treasures for the child at heart.'

Originally conceived to celebrate the birth of the founder's first grandchild, the Baby Shoes Collection established the company's identity as the industry leader in innovation, style and creativity.

Drawing inspiration from notions of love, life and family and the guiding philosophy, 'Everyday should be a holiday to celebrate life,' Aaron Basha, patriarch and namesake of the luxury jewel brand, has translated his joie de vivre into every unique design.

All of the Aaron Basha pieces, delicately handcrafted in Italy, possess their own unique personality and are symbolic of a lifestyle. Joined by his wife, Margaret, and their four children- son Sasson, and daughters Osi, Tally and Regine, this 'Godfather of Charms,' has sparked a creative revolution among the world of jewellery design.

The designs are offered in a wide range of material from pure 18 carat gold to a rainbow of coloured enamel pieces, with styles that include pendants, necklaces, earrings, bracelets, brooches, rings and cufflinks. Today, Aaron Basha enjoys a wide following the world over.

Whimsical and sweet, the Aaron Basha designs have captured many hearts, with such high-profile clientele as Hollywood celebrities, international royalty, as well as many influential members of the fashion industry. Celebrities who wear Aaron Basha designs and consider themselves 'a child at heart' include Catherine Zeta Jones, Heidi Klum, Demi Moore, Britney Spears, Melanie Griffith, Celine Dion and Faith Hill, among others.

Alien and Monster Charm Collection

Joining the whimsical parade of beguiling charms is Aaron Basha's latest collection of Alien and Monster designs. These tiny new creatures are adorable additions to Aaron Basha's already extensive selection of vibrantly coloured, whimsical characters. Available in a delightful assortment of styles, featuring Aliens with lovable expressions and Monsters introduced in playful fashions, they are the perfect compliment to any charmed piece.

Baby Shoe Collection

Inspired by the heart and an appreciation for life's little pleasures, Aaron Basha's Baby Shoe Collection includes a precious assortment of expressive jeweled pieces adorned with the company's signature Baby Shoe charms. Available in 18 karat gold, diamond and enamel, all of the colourful pieces are individually hand-crafted and specially designed to bear personal significance.

The collection offers a variety of playful designs, with styles ranging from necklaces, bracelets and earrings, each ornamented with a dazzling selection of miniature Baby Shoe charms. The timeless allure of the Baby Shoe accessories make them irresistible objects of affection and serve as perfect gifts for any occasion. Whimsical and sweet, these creations are the ultimate personal tribute for mothers, mothers-to-be, grandmothers and children alike.

Era Opulence Collection

Era Opulence is an extraordinarily plush collection with lavish pave and platinum pieces, charms, chains, trinkets, links and Pink diamonds galore. This latest collection has customers fawning over handsome hearts, the Basha Link in luxe pave and some of the most beaming Baby Shoes to date. Snatch up a spruce signature style, like the famed Frog Prince, exclusively encrusted in black and white pave diamonds, or a fancy fish, fashioned in the same lavish yellow toned stones.

Display these exquisite accessories on a twinkling chain of black or white diamonds; otherwise flaunt one flagrantly from your ring finger. Like never before, Aaron Basha dares you to dazzle.

The Evil Eye Collection

Inspired by ancient tradition, the meaningful designs introduced in this most recent collection include charms and charm bracelets available in both yellow and white gold. Beautifully crafted and exquisitely presented, the new enamel, 18-carat gold and diamond pieces are each adorned with talismans or charms that reveal a modern translation of the ancient 'evil eye.'

These magical eyes are thought to ward off an 'evil' curse, spawn from the jealous 'eye,' a belief more commonly identified with the concept of bad karma in our modern culture. The collection has already captured the attention of celebrities, socialites and fashion connoisseurs worldwide; with stars such Madonna and Antonio Banderas seen sporting these fascinating mystical treasures.

Love Bug Collection

It is certainly love at first sight with Aaron Basha's charming Love Bug Collection, featuring a playful number of pieces accentuated with the adorable red and black enameled ladybug charms. Already a hit among celebrities and fashion icons, this popular selection of rosy charms, earrings, necklaces and bracelets have become a 'symbol of good luck and good wishes,' joining Aaron Basha's growing assortment of spiritually and emotionally meaningful charms.

The jeweler was also named 'Lord of the Lady Bug Ring,' after Peter Jackson won an Oscar for Lord of the Rings and bought himself several of the jeweler's Lady Bug rings. Other celebrities who have also caught the Aaron Basha Love Bug include Paula Abdul, Jennifer Capriati and Britney Spears.

Pirate Collection

Bedeck yourself with some of the finest treasures of the Seven Seas- your very own 'pirate's booty,' with the Pirate Collection by Aaron Basha. A bounty of buccaneer-themed treasures, this whimsical and playful collection represents a contemporary synthesis of artistry and tradition.

Multicultural influences, mythical nuances and lustrous hues bring to life Aaron Basha's delightful world of piratical characters. Touching upon youthful visions and themes of magic and fantasy, Aaron Basha's vibrant Pirate charmed designs amuse and delight.

With lashings of shimmering colour, sparkle and shine, and an inspiration rooted in fabled tales of yore, Aaron Basha re-imagines these seafaring creatures in his own luxurious idiom of 18 carat gold, rainbow coloured enamel and black and white pave diamonds.

Aaron Basha is available from the Harvey Nichols Fine Jewellery & Watches department.