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Paolo De Renzis, British Airways' area commercial manager, Middle East, said:
"During these tough times, we are actively looking at ways to provide extra value for money for our customers, remain competitive and weather the global economic turbulence. The ongoing global credit crunch continues to dent consumer confidence but these unbelievable fares are sure to attract Kuwait's business and leisure travelers; they represent our cheapest ever trans-Atlantic fares from Kuwait."
"The Middle East as a whole is one of our key performing markets and we are expecting this limited promotional offer to further boost load factors during the two travel periods."
The 96-hour Club World sale covers two travel periods; the first runs from May 21 - June 15, while the second, longer period, runs from August 1 - October 31.
Representing a £100m investment, British Airways' new Club World evolves its revolutionary fully-flat business class bed which it first launched in 2000. The new Club World seat is 25 per cent wider and offers more privacy, greater comfort, with more storage. The airline's fleet-wide embodiment programme is almost complete, although all aircraft servicing Middle East routes carry the new cabin.
A full timetable of British Airways' GCC - London services is available online at ba.com - where the lowest fares are guaranteed - and customers can book, pay and check-in online for their flights.
Posted by Rima Ali Al Mashni
