IWC, Abu Shakra host event for Young Global Leaders of World Economic Forum

In the company of prominent guests such as Professor Schwab, the founder and executive chairman of the World Economic Forum, Nicole Schwab, founder of the Young Global Leaders of the WEF, David de Rothschild, the youngest child of the Rothschild banking family, Josh Silverman, CEO of Skype, founder of Wikipedia and Ellana Lee, Managing Director of CNN International Asia Pacific, among more than 300 influential world leaders, IWC Schaffhausen, supported by Abu Shakra presented its innovative role in protecting the environment on the occasion of the Dead Sea Summit of the World Economic Forum.

The opportunity to address the gathering of influential world leaders was brought about by the membership of Georges Kern, CEO of IWC Schaffhausen, to the Young Global Leaders of the WEF, an organisation where he is an active member since 2005.

Mr. Kern:

"The Forum of Young Global Leaders has been one of the most inspiring experiences for me, both personally and professionally. Without this global platform, we wouldn't have had the chance to reach so many powerful business and creative leaders around the world to promote various initiatives."

"The level of positive drive and commitment to improve global issues, together with the enormous diversity of the community, are the impressive unifying forces of this ambitious group of individuals," remarked Mr. Kern. "My membership to the YGL changed my life and my work. Since then, IWC judiciously invests its marketing dollar in nothing else but Social Responsibility Projects, and I am so proud of it."

IWC Schaffhausen is the 1st carbon neutral Watch Manufacturer in the world and rewards the private efforts of their employees who introduce CO²-reducing measure in their private lives such as a contribution to buy cars with reduced CO² emissions.

IWC is together with Mercedes-Benz, the main sponsor of Laureus Sport for Good Foundation, which supports over 50 charity projects around the globe. Members like Edwin Moses, Boris Becker, Michael Johnson or Katarina Witt are personally committed to motivating the children and promoting the power of sport to affect positive social change.

On top of that, IWC Schaffhausen was the 1st cooperation partner from the business world accepted by the Cousteau Society, a non-profit organization under the patronage of the UNESCO which is committed to protecting oceans and, among other things, preserving tropical coral reefs.

IWC is also associated to Adventure Ecology, NGO founded and managed by David de Rothschild to draw the attention to environmental issues through spectacular expeditions, to the Saint-Exupery Foundation, which supports childrens with material and humanitarian aid.

The most recent partnership of IWC is the Charles Darwin Foundation, which is receiving a considerable donation from the brand to ensure that the threatened laboratory of evolution is preserved for future generations. In conjunction with the new edition of its Aquatimer family of diver's watches has marked this partnership by introducing a special edition dedicated to the Galapagos Islands, with the intention that it should embody all these ideas.

After the emotional speeches of Georges Kern and Rami Abu Shakra, a typical Arabic dinner was served to the guests followed by a belly dancing spectacle.