Franchise show predicts success in 2010

The event, the largest gathering of franchise leaders in the Middle East, will provide unparalleled opportunities for franchisors to access entrepreneurs and investors.

The exhibition will showcase franchise opportunities in the Middle East and North Africa region and highlight investment and business avenues open to entrepreneurs, holding companies, and small and medium business owners.

"In the current economic climate entrepreneurs are looking for business opportunities with a history of success. Franchising is an ideal solution, putting together a global brand with local investment. For that reason we are confident that the seventh edition of Franchising Middle East will be our most successful edition yet,"

said Abdul Rehman Falaknaz, President of International Expo Consults.

Potential franchise buyers will descend upon Dubai from across the globe, with business interest mostly expected from other Middle East countries, Africa, Indian Sub Continent, Singapore, Malaysia and Europe.

Global brands represented at previous editions of Franchising Middle East have included Cremeria Vienna, Subway, London Dairy Café, Reno Italy, and Crown Concept from Lebanon.

The show has earned the enviable reputation of being the ideal networking opportunity for the franchising industry in the Middle East, which industry analysts have estimated is worth $30bn.

FME is the largest international franchise exhibition in the Middle East and is supported by the IFA (International Franchise Association).