Gulf visitors take to 'Only in London' campaign

With the city having recently launched the 'Only in London' campaign highlighting the top 100 things to do and see in the capital of the United Kingdom, it is expected that a significant portion of Britain-bound, Gulf-based holidaymakers this summer will make certain that a substantial, activity-packed visit to London is on their holiday itineraries.

"Gulf-based holidaymakers want unique and exceptional experiences, sights, and attractions, and that is exactly what the modern city of London is able to deliver, with its wide and varied offerings," Carol Maddison, VisitBritain's Marketing Manager, UAE.

"The 'Only in London' campaign is a great opportunity to remind Gulf-based travellers of the sheer range and depth of attractions, events and history that make London such a wonderfully-unique city," added Maddison.

To celebrate the announcement of the 'Only in London' campaign, an 'Only in London 100' list of what makes the capital a unique place to visit has been created.

Among the list of top 100 things to do in London are:

- Ride the world's highest cantilevered observation wheel, the London Eye.
- See the Rosetta Stone at the British Museum.
- Enjoy strawberries and cream at Wimbledon Centre Court.
- Discover where Hugh Grant met Julia Roberts in the movie Notting Hill.
- Shop at the Queen's grocer, Fortnum & Mason's.
- Watch the 2009 World Artistic Gymnastics Championships at the 02.