Saatchi and Saatchi - Jordan, Zain kick off fresh new cooperation relationship

The workshop brought together employees from the advertising and marketing communications in several group activities and contests aimed at reinforcing team spirit and revealing creative solutions for numerous issues on the workshop agenda.

"The workshop's fresh new approach paves the way for a continuation of a fruitful relationship between Zain and Saatchi & Saatchi on a regional level. We look forward to further success now and in the near future," said Hazem Masarwah, the Communication Manager of Zain in Jordan.

Zain Group's regional and international advertising campaigns demonstrate creativity, excellence and suitability as they are tailor-made and representative of each market of operation.

Masarweh added that Zain's rebranding has widened the scope of business as a telecommunication service provider to include becoming a key player in people's lives, given that the Zain brand reflects three core values: radiance, belonging, and heart.

Statistics from the electronic research conducted by Maktoob.com research unit revealed that Zain is the strongest brand in Jordan, and that the brand transformation campaign; launched two years ago in 22 countries across the Middle East, achieved enormous success, receiving an 80% scoring on the strength of its brand name.

For his part, Georges Joujou, the Creative and Managing Director of Saatchi and Saatchi - Jordan, said:

"We strongly believe in unconventional and creative communication as the pathway for remarkable success. The strategic objective of this workshop is to cultivate team spirit and creativity."

Saatchi and Saatchi, founded in the UK in 1970, opened up offices in the Middle East in 1990, working alongside 74 of the world's top 100 advertisers, reaping 600 creative awards in the last two years alone. The global Agency has 134 offices with 7,000 employees in 84 countries worldwide.