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Speaking at the highly prestigious Middle East Retail Academy Awards ceremony, Tareq Husseini, SanDisk's Middle East and Africa Sales Director said,
'This award is a clear vindication of the faith of our valued peers, who share in our commitment for excellence, vision and belief in global best practices. Our constant endeavor is to work closely with Middle East distributors and retailers alike, to persistently ensure the ongoing development of the vendor's channel-to-market.'
'It is significant to spend valuable 'face-to-face' time with our valued retailer peers and update them on our recently initiated new channel management programme, in order to create a successful retail channel', added Husseini.
The firm's initiative is to achieve greater product visibility and presence in the retail outlet stores across the Middle East market. As part of its scheme, SanDisk just recently aligned with key industry players, who will provide unmatched services to enhance the presence and awareness of SanDisk and its products in the region.
DCC is the only high-level channel event dedicated to reach the top IT and Electronic retailers from across the globe by offering high-end conference sessions, awards and networking opportunities for retailers, distributors and vendors.
Posted by Rima Ali Al Mashni
