In an effort to promote a knowledge-based economy O2MC launches PR2.0

Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures. It is online communications in which individuals shift flexibly between the role of audience and author to form communities built on shared interests.

"Knowledge is now recognized as the driver of productivity and economic growth, leading to a new focus on the role of information, technology and learning in economic performance. PR2.0 was established as a platform that would communicate our clients' news to the general public, at the same time enable the public to comment on this news and interact directly with client"

said Mohammed Johmani, O2's Managing Director.

This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning, as people share their stories, and understandings.

Through the use of these electronic services, O2MC aims to aid its clients in achieving their goals and strategies, along with enhancing the public's perception of these clients.

PR2.0 was launched based on studies about the influence of the World Wide Web and multimedia on public relations and marketing communications; this service publishes clients' news and videos on a dedicated website for the public to view, make comments and share that information with others. Through this service, companies and institutions can interact and communicate directly with their clients.

Social media includes internet forums, weblogs, social blogs, wikis, podcasts, email, instant messaging, whereas examples of social media applications include; google groups (reference and social networking), Wikipedia (reference) My space and Facebook (social networking), You tube (Social networking and video sharing), Second Life (virtual reality), Flickr (photo sharing), Twitter (social networking and microblogging).