Al Otaiba introduces new range of colourful notebook mice from Sweex

Notes and media contacts

About Al Otaiba Communications
Al Otaiba Communications is one of the leading telecom and technology retail and distribution companies in the Middle East and a top division of the corporate multi-segmented business house of Al Otaiba Group.

It got established in the year 1996 as an innovative company with the strategic objective of becoming a leader in telecom and technology products that included but was not limited to computers, computer accessories, networking products, consumables, media, storage solutions, telecom products etc.

The company garnered enviable growth during the last 12 years by strategically positioning itself into various business models that include, C-Store supply, Super Store Supply, Retail Chain, Trading and Distribution. Moreover, the company has partnered with government, semi government and large businesses in the UAE.

Al Otaiba Communication's operations crossed the borders of UAE through the presence of its widely reputed brands all over Middle East countries, North Africa, CIS and Indian Subcontinent markets.

The company's motto is to implant and integrate innovative technological transformation into the day-to-day life of people all over the world.

About Sweex
Sweex manufactures computer-related products and has grown into a leading, mature player in the European market for consumer IT. From its head office in Delft (the Netherlands) and the nearby logistical centre in Hook of Holland, an intricate distribution network attends to Sweex partners in 45 countries in Europe, the Middle East and Northern Africa. Under the heading "My Digital Life", Sweex expresses its vision to offer computer users simple and affordable technological solutions for everyday applications, both at home and at work.

Sweex' product range, therefore, offers a wide range of peripherals and components in order to expand and improve the computer. The Sweex range comprises approximately 200+ products on average and is characterised by favourable price/quality ratios, first-rate margin possibilities, clear support and a 3-year warranty on most new products.

Media Contact:
Mr. Colin Saldanha
PR Consultant
OAK Consulting
Tel: +971506400762