Johnson's Baby celebrates 50 years of 'No More Tears' during bath time

Bath time builds special bonding moments between the mother and her baby. Mothers understand the importance of selecting the right products which will gently cleanse the baby's body without causing irritation to their eyes, skin and hair leaving room only for cheerful memories during bath time.

Fifty years ago, based on the deep understanding of the mother and baby relationship, Johnson's Baby developed a new set of safety standards to mark the quality and gentleness of its mild, cleansing, soap-free shampoos; thus No More Tears formula was born.

Now recognized world-over, and recommended by 95% of pediatricians in the Middle East, the NMT formula is not only available in Johnson's Baby Shampoo, but also in body cleansers and wipes. So all over tender and safe care is provided for newborns and growing toddlers of all stages.

Commenting on the 50th anniversary, Dr. Nahed Sabry, Professional Program Manager, Johnson and Johnson Middle East, said:

"We would like to thank mothers for the confidence they have placed in us for taking care of their little ones over the past 50 years."

Sabry added, "The No More Tears formula is only found on Johnson's Baby products and is a symbol of trust, quality and safety. It is gentle as pure water on the baby's eyes and does not sting or cause irritation. Our products have helped care for around a billion babies globally and we look forward to the next 50 years with a constant commitment to providing the very best in baby care".

Johnson's Baby is part of Johnson & Johnson, the world's largest and most comprehensive manufacturer of healthcare products and related services for over 100 years. Johnson's Baby product range, with the red teardrop NMT design proudly stamped, are available across the Middle East.