Envent signs strategic partnership

Founded in 1992, allen international is a totally integrated strategic design consultancy with extensive experience of delivering commercially effective design solutions internationally to the retail and financial services industry sectors.

With more than 90% of the company's business coming from overseas and, supported by several partner organizations around the world, allen international is one of the largest independent design consultancies in Europe with a proven track record of increasing the profitability of their clients' products and services through the utilization of effective, innovative concepts and focused designs, based on a clear strategic foundation.

The focus of the partnership between the two companies will currently be local, rather than regional, and will enable Envent to add full branding and product strategies, on a local and international level, to their existing portfolio of services, giving them a unique competitive edge over and above equivalent companies in Oman.

"We are very excited about the cooperation with Envent. We believe that this partnership perfectly brings together our extensive international expertise with Envent's in-depth knowledge of the local market in Oman. We are confident that this will deliver important benefits to our existing and new clients, especially in the current difficult economic climate. By using allen international's and Envent's combined strengths and expertise, we are in a much better position to help our clients to convert the crisis into an opportunity so that they will come out of this difficult period with a stronger brand than before."

said Michael Allen, Chairman and Managing Director of allen international.

"Until you reach an audience, you don't have a brand. You just have a design or idea and a product or service. Reaching a target audience is the crucial link to creating a brand and brand communication is concerned with this link. The goal is to make the link permanent, whilst at the same time expanding the size of the link" said Salma Al-Hashmi, Managing Director of Envent.

"Together, Envent and allen international have the capability to manage a brand, both strategically and tactically, from design through to communication and retention. With Envent's expertise of the local market and allen international's extensive international experience and impressive portfolio of blue chip clients, we are in a good position to help local businesses to shape their brand in a way that positively effects their revenue, reputation and customer loyalty over the long term" she added.

Founded in 2006, Envent was originally Event Management Company and the pioneer of the Women in Business Conference. In October 2007, the company was re-engineered into a full-service event management and public relations organisation.

Envent is renowned for its quality and service-oriented approach to business and has an outstanding reputation for venue set-up, creativity, efficiency and the ability to meet deadlines.

The company is dedicated to providing the highest levels of service quality and top priorities are customer satisfaction and successful events and public relations campaigns. With a strong inhouse creative team and excellent communications resources, Envent has the ability to take projects from concept through to completion. No event is too big. No event is too small.

About allen international

Founded in 1992 by Michael Allen, Chairman and Managing Director, allen international is a totally integrated strategic design consultancy equipped to deliver commercially effective design solutions. The company's mission is to increase the profitability of its client's products and services utilizing effective, innovative concepts and focused designs based on a clear strategic foundation. Having worked for over 170 banks on all five continents, allen international is the world leader in financial services and one of the largest independent design consultancies in Europe.

Allen international's core services include Communications, Marketing, Interior Design, Architecture, 3D Modeling, Branding, Conceptual Design, Graphic Design, Digital Signage, Website Design and Retail Training.