UNB reinforces 'The Bank that Cares' initiative

The bank is strengthening its front-line customer service, building more flexibility into its operations, accelerating its Emiratization policy and implementing new employee-focused and community care programmes as part of its holistic approach.

Mohammad Ali, SVP & Head of Corporate Communication Division at UNB, said:

"UNB has chosen to implement this broad-based activity despite the economic downturn because we believe customer care and community service never ends. We are committed to our stakeholders in good times and bad, and believe our extra efforts are needed now more than ever before."

For existing and future consumers, UNB is offering enhanced customer care in its daily operations across nearly 50 branches in the UAE and with presence in Egypt, Qatar and China. The bank also operates more than 130 ATMs and online, phone and mobile banking facilities, which offer the customer convenience and ease of access, instantly form any part of the world. UNB has also introduced a number of tailored products including the 3.5% cash back credit cards, savings programmes including the Al Awwal certificates which encourage consumers to inculcate the saving habit and a range of products including deposits, loans as well as a wealth management offering.

In addition, the bank is continuing its special effort to strengthen bonds with and motivate its employees, with engagement and staff fraternization programmes such as bowling events, safaris and other activities. In the broader community, UNB continues to increase its participation with environment and charitable causes including the UAE Red Crescent Society.

"As a UAE bank, one of our key focus areas is to contribute to building Emirati society within the bank and in the larger community through our Emiratization programme, youth outreach, and by offering public seminars to help the people of the UAE understand and thrive despite the financial crisis," he said. "Through our product offerings, quality of service and our community involvement, UNB takes care of all the different segments of our society."

The various initiatives have resulted in a number of industry awards including the Mohammed Bin Rashid Al Maktoum Award for Excellence in the Financial Services, presented to UNB in March this year.

The UNB corporate campaign - 'The bank that cares', will unfold across print, TV, radio, outdoor and online mediums from the 3rd week of May. UNB continues to show strong results despite the global downturn, and is currently planning expansions across the region and in international markets.