Taiba for Gold and Jewellery in partnership with World Gold Council launches 'Yalghalia'

Established in 1989, Taiba is a prestigious design house that has played a significant role in the Kingdom's jewellery market placing it at the industry's forefront.

It has captured imaginations of the region's growing client base with its glamorous array of 18k and 21k gold jewellery collections.

'Yalghalia', a special wedding gold jewellery collection is launched in Saudi Arabia and is a fully integrated campaign that will use various vehicles to communicate this branded gold jewellery range. The campaign implementation reflects the importance of the wedding gold jewellery not only for the bride but also for her family and friends.

This gold collection aims to add on the positive enhancement of appearance, status and personality of these women wearing gold jewellery that has specially been designed for this special occasion.

Anan Fakhreddin, World Gold Council's Managing Director, Middle East and Turkey, said, "The World Gold Council is pleased to announce its partnership with Taiba for Gold & Jewellery to launch this special wedding brand 'Yalghalia'. The objective of this campaign is to focus on the inherent qualities of gold and its significance during the wedding season which is considered the most important during the year."

"As a global advocate of gold, the continuous efforts from the World Gold Council and its partners from the gold trade are essential to maintain a healthy gold market environment. We are confident that our partnership will further establish the significant role played by gold as a bankable asset for both adornment and an investment. Gold has proven its core qualities as a store of value, safe haven and portfolio diversifier. Consumers who realize the intrinsic gold values will continue to buy gold," he added.

Alawi Al-Kherd, General Manager of Taiba for Gold & Jewellery said, "It is our honour to present to the top traders in the gold and jewellery sector in the Kingdom, the results of our hard work in developing the latest gold jewellery collection. The unique collection for the wedding and gifting season of 2009 was inspired from the latest global jewellery trends and caters to the modern Saudi women."

"Taiba has invested a lot in the latest technologies of manufacturing to produce this unique gold jewellery collection. We would like to acknowledge the great support from our government to the gold industrial sector in the Kingdom, in addition to the World Gold Council's expertise and efforts in developing the gold markets. Moreover, we thank all of our partners who will present the gold jewellery collection to the Saudi women during the wedding and gifting season which is considered the most important during the year," Al-Kherd added.