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Sunday, November 29 - 2009

Mobil 1 exclusive sponsor of Automech 2009

Mobil 1, the world's leading synthetic motor oil, is sponsoring the Automech Akhbar El Yom exhibition for the fifth consecutive year.

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  • Khaled Soliman, North Africa Field Marketing Team Lead.
    Khaled Soliman, North Africa Field Marketing Team Lead.
The 14th Automech will take place between June 4 -8, 2009 at the Cairo International Fair Ground. Mobil 1 and Automech's partnership was cemented with the signing of an exclusive sponsorship agreement between ExxonMobil Egypt and ACG-ITF (the organizers of the Automech exhibition) in a five-year deal starting in 2007.

This is the third year running that Mobil 1 is the exhibition's sole official sponsor, in a sponsorship agreement which reflects Mobil 1's commitment to the exhibition and to the auto industry in Egypt.

Set on 40,000 square meters of exhibit space with 400 exhibitors and 500,000 expected visitors, the event will be opened by Egyptian government officials, decision makers and VIPs. Exhibitors will include companies supplying all types of vehicles, service station equipment and spare car parts and accessories. The growth of this year's Automech reflects the growth of the automotive industry as a whole, which in 2007 was one of Egypt's fastest growing industries.

ExxonMobil enjoys a unique partnership with many of the world's leading car manufacturers, dealers, distributors and service centers, who recommend Mobil 1 for its ability to provide enhanced performance and superior engine protection. Mobil 1 offers enhanced wear protection, all temperature durability and improved protection against harmful deposits, leading to exceptional levels of engine performance. Many top-of-the-range car manufacturers who will be present at the Automech this year recommend Mobil 1 as the ideal oil for their car engines, recognizing the massive benefits that the oil brings to their vehicles and customers.

"Mobil 1 is honored to sponsor the most prestigious auto exhibition in North Africa and the Middle East. This event is the perfect platform to showcase the benefits of the world's leading synthetic oil,"


said Mr. Adel Hussein, Automotive Line of Business Manager at ExxonMobil Egypt.

The four-day event will be visited by leading automotive companies from all parts of the globe to explore Egypt's growing automotive industry.

Khaled Soliman, North Africa Field Marketing Team Lead, added "our sponsorship of Automech is part of our commitment to our industry partners in the automotive industry. We believe that it is important for the oil industry, in which Exxon Mobil is one of the world's leaders, and all levels of the car industry to work together and cooperate."

"This year's Automech is set to be the largest and most successful yet. We have many surprises in store for our visitors this year, especially on opening day. It is a pleasure as always to be in partnership with Mobil 1 and we look forward to working with Mobil 1 again as the Automech's exclusive sponsors over the next coming years," said Mr. Ahmed Ghozzi, Chairman of ACG-ITF.
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Notes and media contacts

Customers have relied on ExxonMobil lubricants for more than 130 years. Marketed in nearly 200 countries and territories worldwide, ExxonMobil products stand for performance, innovation and expertise. As the industry leader in synthetic lubricants, a full range of ExxonMobil products is available in the automotive, commercial and industrial business sectors.

ExxonMobil recognises that business success and social responsibility go hand in hand: to governments, communities and societies where they operate, ExxonMobil pledges to maintain the highest ethical standards, comply with local laws and respect local and national cultures. The term "ExxonMobil" is used for convenience only, and may include Exxon Mobil Corporation or any of its affiliates.

For further information please contact:
Salah El Din Aloui
Assistant Media Relations Manager
Promoseven Weber Shandwick
Tel: +2 02 3047215 - 17
Fax: +2 02 3047213
Mob: +2 012 39 79 586

Yasmine M.Tammam
Senior Media Relations Executive
Promoseven Weber Shandwick
Tel: +2 02 3047215 - 17
Fax: +2 02 3047213
Mob: +2 0101040529

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