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Mirinda new look hits the markets across GCC and Saudi Arabia

Saudi Arabia: Tuesday, May 26 - 2009 at 13:58
PRESS RELEASE

Mirinda, one of the best selling soft drinks from PepsiCo International, is being introduced across the GCC this month with an innovative campaign featuring a completely new look expressing the beverage's brand essence of youthfulness and fun.

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Mirinda.

said Rashid Sharaf, PepsiCo Marketing Manager Flavor Brands.

"It's the same great taste of Mirinda, now available in highly attractive new packaging that will appeal to all those with a zest for life."

The exciting new look of Mirinda has already started to hit the market with a massive promotional campaign centered on heavy instore presence supported by TV, print and online advertising.

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Related site: http://www.pepsico.com

Notes and media contacts

About PepsiCo International
PepsiCo International is one of the world's premier consumer products companies focused on convenience foods and beverages. With a presence in the GCC dating back more than 50 years, PepsiCo today operates through a network of ten local bottlers, producing and marketing products which include Pepsi Cola, Mirinda, 7UP, Mountain Dew, Tropicana, Aquafina and Bario.

For information contact:
Farah Ibrahim
TRACCS
Tel: +9714 3672530
Fax: +9714 3672531

Posted by Nadeen El Ajou
Tuesday, May 26 - 2009 at 13:58 UAE local time (GMT+4)

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Mirinda new look hits the markets across GCC and Saudi Arabia

Mirinda, one of the best selling soft drinks from PepsiCo International, is being introduced across the GCC this month with an innovative campaign featuring a completely new look expressing the beverage's brand essence of youthfulness and fun.

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Also consider reading:

Notes and media contacts

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