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Sunday, November 22 - 2009

'Madrasati' students participate in Al-Markazia campaign 'Anta Muraqab'

Students from Hosban Secondary School, one of 'Madrasati' schools, adopted by Al-Markazia participated in the 'Anta Muraqab' campaign launched recently by Al-Markazia, in cooperation with the Jordan Traffic Institute and the Greater Amman Municipality with the aim to raise traffic awareness in order to impact the behavior of individuals towards more responsibility on the roads.

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  • Anta Muraqab.
    Anta Muraqab.
The participation of students in the campaign came after Jordan Traffic Institute delivered traffic awareness lectures identifying the need to adhere to traffic rules to ensure safety on the roads, in addition to another lecture by a representative of Al-Markazia who provided a full explanation of the campaign "Anta Muraqab", its importance and conditions.

The students participated in the campaign by contributing to the dissemination of traffic awareness in their local communities, by distributing posters and leaflets that include messages to drivers and passengers introducing them to the campaign and reminding them to conform to driving rules such as wearing the safety belt, not talking on the phone while driving, and many others.

For his part, Mr. Nadim Haddad, Al-Markazia's Marketing Manager said:

"We take our responsibility towards the community very seriously. Raising traffic awareness among individuals and promoting a civilized traffic culture is the responsibility of everyone, and therefore we aim to contribute to changing bad driving habits and to promote the efforts of various official entities that seek to disseminate awareness of traffic rules."


He added: "We are very pleased for the participation of students in this campaign, as this shows they understand how traffic accidents are affecting our society today, and the need to make a difference on the roads."

Launched about a month ago, the campaign "Anta Muraqab" is witnessing positive reactions from various official entities and Jordanian citizens, as it is considered a reward for drivers who are committed to adhering to the instructions of public safety on the roads.

The campaign includes field missions by a team comprising representatives from each of Al-Markazia and the Jordan Traffic Institute, in which these representatives watch a driver for a specified period of time to make sure the driver fits the specific criteria established in advance.

If the driver of the car is not committed to the rules of driving, another car will be selected, and when the driver shows commitment to the rules, her/his car will be stopped and she/he will be informed of entering the competition to win a Toyota Yaris.
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Notes and media contacts

About Central Trade and Auto Co

Central Trade and Auto Co - Al-Markazia, was established in 1999 as the sole Toyota dealer in the Kingdom. In the year 2006, Al-Markazia's family extended by becoming the exclusive dealer for the "Hino brand and in 2007, the sole dealer of the Lexus brand.

With a network of six dealers spread over the Kingdom, 2 service centers and seven parts depots, Al-Markazia strives to bring you unrivaled quality and service worthy of the worldwide brand names it represents.

For media inquiries:

Julie Manneh / Samar AbdulHaq
Polaris Public Relations
Tel: +962 6 556 1592
Fax: +962 6 556 1593

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