Jotun Paints launches 'Jotashield SuperDurable' and 'Jotashield Heritage High Build' in Qatar

The latest paints which are formulated to extend the life span of properties and reduce maintenance cost, were highlighted in a conference for leading architects and consultants based in Qatar.

The launch of these unique products is in line with the leading paint manufacturer's commitment to support the growing need for 'green-compliant' paint products in the Qatar construction market.

Created to address the increasing demand for environmentally safe paint products in the region, 'Jotashield SuperDurable' is a low volatile organic compound (VOC) coating based on a special hybrid silicone binder with twice the life span of traditional coatings.

It provides superior durability, anti-concrete carbonation properties, and low chemical reactivity, thus enabling it to offer superior concrete protection and help reduce maintenance costs. Furthermore, the product offers superior durability to withstand the harsh climate in the region, among other properties that prevent the degradation of structures.

"'Green' is the buzz word right now in the construction sector, which is why introducing a consumer friendly products is a strategic objective for us. In addition, construction managers are also facing the growing need for 'green compliance' while minimizing the frequency of maintenance and repairs. By addressing both issues, as well as other paint requirements of projects that are currently being constructed in Qatar, we are positive that our new paint products will emerge as top picks among contractors as well as homeowners in the country."

said Gunnar Eikebu, Country Manager, Jotun Paints - Qatar.

Amidst the growing trend for traditional designs in new structures, 'Jotashield Heritage High Build' provides an old-charm look that is ideal for buildings with a Mediterranean architecture theme. It is a single pack modified acrylic, water based high build textured coating that is ideal to endure the unforgiving weather conditions in the region. It is an extension of the highly successful 'Jotashield Heritage' range, which has become the most preferred finishes in the Middle East in the past few years.

"Through extensive investments in research and development, we have formulated a range of paints under the Jotun concrete protection systems, which achieve the twin aims of protection and decoration. Given their eco-friendly and outstanding features, 'Jotashield SuperDurable' and 'Jotashield Heritage High Build' are highly reliable paint products for developers and contractors in the region, and we are expecting our Qatar-based customers to appreciate the exceptional features of our latest products," concluded Eikebu.

Over the years, Jotun paints have been used in a number of high profile projects around the world including the Eiffel Tower, Burj Al Arab, China Opera house and Nile City Complex.

Locally, Jotun has been a part of a number of renowned projects, including luxury hotels, offices and residential developments and landmarks such as National Convention Centre, Rayyan Interchange, Al Mohsen Tower, Al Nakheel Tower, Jassim Tower, Medical Tower, Golden Tower, Doha Bank (HQ), Mesaieed Housing for Qatar Petroleum - 1300 housing units, The Gate, and several sub-stations for the Qatar Water Department.