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Sunday, November 29 - 2009

Qatar Automobiles Company and Doha Bank offer innovative financing solutions for Mitsubishi models

Qatar Automobiles Company, the exclusive dealer of Mitsubishi Motors and Mitsubishi Fuso Trucks and Buses in Qatar, and Doha Bank announced the launch of innovative financing solutions for all Mitsubishi products.

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  • Qatar Automobiles Company, Nasser Bin Khaled Group and Doha Bank officials during press conference.
    Qatar Automobiles Company, Nasser Bin Khaled Group and Doha Bank officials during press conference.
With this initiative in place, both companies will cater to the growing market needs with premium and unique offers. The campaign will start on May 27, 2009 and ends during the first week of August 2009.

Speaking at the event were Mr. Paul Maryan, Chief Operations Officer of NBK Auto, Mr. R. Seetharaman, Chief Executive Officer of Doha Bank, Mr. Khalid Abu Shaa'ban, General Manager of QAC and Mr. Nabil Tabbara Executive Manager, Retail Banking at Doha Bank.

Maryan welcomed attendees with a note on the major success milestones that NBK Auto and QAC have witnessed during the first quarter of the year saying:
"2008 has been illustrious in terms of sales and growth for QAC. The company has bagged several prestigious titles for the outstanding sales records it has achieved over the past few years. This is a solid testament to a very health performance and business strength despite the global financial turmoil. We are very confident that this year will be just as exceptional and with this initiative, which is backed by two leading companies in the Qatari market, we'll further reinforce market trust and interest in the automotive offerings and services."


Officials explained that the campaign is customized to meet the growing needs of clients and prospects and to offer an expanded gamut of automotive benefits which aim at enhancing the lifestyle and shopping experience of individuals who look for unique payment options, tailor-made rewarding privileges and added-value packages.

R. Seetharaman, Chief Executive Officer of Doha Bank, said: "we are proud today to announce this partnership. Doha Bank has built a strong historical relationship with Nasser Bin Khaled, the Holding of Qatar Automobiles Company where we have launched multiple campaigns that tends to be unique and innovative in the market. We made sure this time also that we offer the best features which are second to none. This joint campaign reflects the strength of both parties and we are confident that it will add major value to customers. Mr. Seetharaman added that the unique features include a discounted interest rate, no down payment, and free GPS navigation gift with easy approval for both Doha Bank and non Doha Bank customers."

Mr. Khalid Abu Shaa'ban said: "We, at QAC, have always been recognized as pioneers of financing options and solutions. When it comes to providing our clients and prospects with best services and facilities, QAC goes to great lengths in order to ensure that its offerings are exceeding all expectations, making it easier for our customers to purchase their brand of choice. Rewarding our customers' loyalty tops our business agenda. We believe that our customers' long-lasting loyalty is the chief factor behind our success. Our commitment to providing them with a life-enhancing shopping experience has been rooted in our company values for decades."

"When launching strategic initiatives, we seek partnerships with world-class businesses that are driven by common underlying values such as dedication, enthusiasm, innovation, quality and an outstanding success tradition; hence, our alliance with Doha Bank." Abu Shaa'ban added.

The creative concept of the joint campaign is built around the taglines "We never make empty promises","Go with the brand that you trust" and "summer offers from out of this world" portraying the various customized benefits and privileges to existing clients and prospects.

QAC has recently announced the upcoming opening of Doha's biggest automotive showroom. Spanning 4,200 square meters of space, QAC's state-of-the-art showroom will be located on Salwa Road, an integral part of Al Wa'ab City's recently enhanced retail and commercial accommodations. Qatar Automobiles Company's existing showroom will be turned into a used-car facility.
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Notes and media contacts

For more information, please contact:
Hala Kassab/ Ahmed Hritani/ Aileen Andojar
ASDA'A Burson-Marsteller
Doha, Qatar
T: + 974 4351 113
F: + 974 4351 511

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