• HSBC

Shop design and dressing underway at Mirdif City Centre

  • United Arab Emirates: Thursday, May 28 - 2009 at 12:44
  • PRESS RELEASE

Mirdif City Centre, the flagship project of Majid Al Futtaim Group, has officially handed over its first retail unit for tenants to begin design and building work.

Carrefour Hypermarket is the first of 430 world class retailers to prepare for the City Centre opening early next year.

Over the next one month, 120 of the super regional mall's tenants will have the opportunity to start fitting out their units in keeping with Mirdif City Centre's unique community experience which is as much about lifestyle as it is about shopping.

The tenants will be given 'beneficial access' to work with the mall's Retail Design and Delivery team, who identify how to meet the trading tenancy deadlines, with the right look and the basic retail principals.

It is vital that the outlets' designs match the goals of the architectural and interior design of the mall itself. Mirdif City Centre has been built with the community at its heart. It will offer dedicated community areas, medical clinics, spa, personal grooming facilities, fitness centre and over 20,000 square metres of unique leisure concepts including a special children's 'edutainment' centre, an indoor 'I-Fly' sky diving experience, a 12 lane bowling alley, a soccer circus, aqua play area for younger children and a 10 screen state-of-the-art multiplex cinema.

Shahram Shamsaee, Senior Vice-President, Shopping Malls at Majid Al Futtaim Properties said that the retail design managers' relationship with the retailers plays a large part in establishing Mirdif City Centre as a 'community within a community'.

He said:
"The key for us is to have that bond with the retailers and their contractors, with a forum for feedback, then improvement. At the same time, our valued experience in past years on mall developments, has given us the platform to be more efficient. We are constantly looking to improve ways to be 'on time' and 'looking good'."


Fit out periods range from 60 - 270 days, depending on the size of the unit and the services that are offered.

"The tenancies range from large anchor retailers to small service retailers, from fashion to cafés or full sized restaurants, with a hundred plus covers. The brief is extremely diverse," Shamsaee added.

At 196,000 square metres, Mirdif City Centre will be one of the largest shopping centres in the Majid Al Futtaim portfolio, approximately the same size as Majid Al Futtaim's Mall of the Emirates.
Mirdif City Centre.
Mirdif City Centre.
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Notes and Media Contacts »

About Majid Al Futtaim Properties:

Majid Al Futtaim Properties, a subsidiary of the Majid Al Futtaim Group, primarily focuses on the development of shopping malls, hotels and mixed-use community projects across the region. An ambitious growth and marketing strategy has enabled the company to build and maintain a leading position in shopping malls throughout the Middle East. It has nine operating centres totalling 720,000 square metres of GLA including 4 centres in UAE, 2 in Egypt, 2 in Oman and 1 in Bahrain.

Welcoming over 107 million customers a year, the operating centres under the Majid Al Futtaim Properties portfolio have revolutionised the retail industry over the past 15 years with breakthrough developments such as Ski Dubai (the first indoor Ski Resort in the Middle East), Mall of the Emirates (the first shopping resort in the Middle East) and the popular City Centre franchise that has been exported across the region.

The hospitality business focuses on the development and asset management of hotels attached to shopping malls or within master-planned communities and stand-alone mid-scale and budget hotels. The business enjoys a strategic alliance with Kempinski and Accor, and is well positioned to capitalise on the booming tourism and travel markets in the region.

Mixed Use Communities under Majid Al Futtaim Properties is an asset management unit that focuses primarily on developing a mix of residential and commercial properties throughout the Middle East and North Africa. Working closely with other asset categories units under Majid Al Futtaim Properties; the Mixed Use Communities Unit's projects are by-and-large developed in joint ventures with international and regional institutions, providing a unique appeal that contributes to the relevant local marketplace. The Wave, Muscat is one such flagship project based in Oman and is a joint venture between the Oman-based Waterfront Investments, National Investment Funds Company representing the Omani pension funds and Majid Al Futtaim Group.

For more information, please contact:

Komal Manglani
Polaris Public Relations
P.O. Box 32838, Dubai, UAE
Tel: +9714-3415555
Fax: +9714-3415588

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