Fashion and golf meet on the fairways of the Dubai World Championship

Notes and media contacts

About Leisurecorp
Leisurecorp is the world's most powerful emerging golf company.

In November 2007, Leisurecorp announced a long-term partnership with The European Tour, heralding a new era for world golf. This partnership includes the creation of The Race to Dubai - a $10 million season-long competition which replaces 'The European Tour Order of Merit' and culminates in the world's richest golf tournament, the $10 million Dubai World Championship. Held annually at Leisurecorp's Jumeirah Golf Estates, the Dubai World Championship will be open to players ranked 1- 60 in The Race to Dubai.

Jumeirah Golf Estates will also become home to The European Tour's International Headquarters and The European Tour Performance Institute, a custom-built training facility exclusively for the use of European Tour members.

Established by Dubai World in July 2006, Leisurecorp specialises in the development of premium golf and lifestyle destinations. In addition to Jumeirah Golf Estates, the world's largest golf community, Leisurecorp's portfolio includes Turnberry, Scotland's premier golf resort and host of The Open Championship 2009, and Pearl Valley Golf Estates, South Africa's leading residential golf community and home of the South African Open Championship.

Leisurecorp is a minority owner of oTroon Golf, the world's leading luxury golf management, development and marketing company, and an investor in GPS Industries, which provides GPS-enabled technologies for the golf industry. The company also has ventures in the marina and ski resort sectors.

Aaron Richardson, Senior Media Relations Manager
+971 4 366 2908 / +971 (0)50 553 8201


About Polo Ralph Lauren
Polo Ralph Lauren Corporation (NYSE: RL) is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For more than 40 years, Polo's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include "Polo by Ralph Lauren", "Ralph Lauren Purple Label", "Ralph Lauren Collection", "Black Label", "Blue Label", "Lauren by Ralph Lauren", "Polo Jeans Co.", "RRL", "RLX", "Rugby", "Ralph Lauren Childrenswear", "American Living", "Chaps" and "Club Monaco", among others, constitute one of the world's most widely recognized families of consumer brands.

About Nakheel
Nakheel is one of the world's largest privately held real estate developers, and a key player in realising the vision of Dubai for the 21st century: creating a world class destination for living, business and tourism.

Nakheel is developing an iconic portfolio of innovative landmark projects in Dubai, and now in key markets around the globe, across a range of sectors - residential, commercial, hotels, retail, and leisure. Nakheel's projects are conservatively estimated to be worth US$80 billion. Upon completion Nakheel's waterfront projects will have added more than 1,000km of shoreline to Dubai's coastline.

Nakheel's Dubai portfolio currently includes Palm Jumeirah, Palm Jebel Ali, Palm Deira, The World, Waterfront, The Universe, Jumeirah Islands, Jumeirah Village, Jumeirah Park, Jumeirah Heights, The Gardens, Discovery Gardens, Ibn Battuta Mall, Al Furjan, International City, and Dragon Mart.

Nakheel is a key entity within Dubai World. Dubai World is one of the world's largest holding companies and supervises a portfolio of businesses and projects for the Dubai government across five continents and more than 100 countries.

Becki Willis
Account executive
Four Communications Group
Office 707, Tower A
Business Central Towers
Dubai Media City
PO Box 502099
Dubai , UAE
T. +971 4 369 3545
F. +971 4 362 5358
M. +971 55 980 1125