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Sunday, March 14 - 2010

Coca-Cola Middle East aims to set new Guinness World Record for highest number of people opening Coca-Cola contour bottles

  • United Arab Emirates: Saturday, May 30 - 2009 at 09:53
  • PRESS RELEASE

Coca-Cola announced over 1,000 enthusiasts will attempt to set a new Guinness World Record (Arabic version) for the highest number of people simultaneously opening a Coke bottle.

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  • Coca Cola bottle.
    Coca Cola bottle.
Dubai Creek Park will serve as the venue on 29 May to witness this unprecedented endeavor by residents and visitors alike. The adjudicator from Guinness will present and grant prize winning as well as participation certificates from Coca-Cola.

The record attempt comes alongside Coca-Cola recent Open Happiness launch, the new platform for an integrated marketing campaign globally. It will also celebrate the launch of the legendary contour bottle.

Antoine Tayyar, Public Affairs and Communications Manager, Coca-Cola Middle East, said:
"We are proud to attempt this Guinness World Record which comes as part of our drive to inspire positivity, optimism and happiness."


Accompanying the Open Happiness campaign is the exclusive song 'Eftah Tefrah' by the Lebanese superstar Nancy Ajram, created to elevate spirits and inspire listeners across the Arab world. The song epitomizes the Open Happiness ethos of choosing at every turn to go with a positive, refreshing attitude and face life with a smile.

In addition to the Guinness World Record attempt, the campaign includes a range of integrated marketing and communication ideas in key regions to deliver grandeur to the message and drive positive word of mouth.

The campaign's interactive features include a online video clip competition inviting consumers to shoot and upload their own video interpretation of the song; Bluetooth-enabled outdoors to download the theme song; and booking the largest ever billboard for Coca-Cola in the Middle East, measuring 175 metres in length.
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Notes and media contacts

About Coca-Cola:

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion-dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERade, Minute Maid and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate.

About Al Waseet:

AlWaseet International represents Guinness World Records in the Middle East and North Africa and aims to promote record-breaking in the region as well as give the market new opportunities for the development of trademarks. Under this partnership, AlWaseet International gets exclusive rights to the full publication, distribution and marketing of the Arabic version of the Guinness World Records.

For more information, please contact:

Karam Ahmad
Media Relations Executive
JiWin Public Relations
Dir: +971 4 375 5243
Fax: +971 4 368 8001

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