Holiday Inn Dubai - Al Barsha welcomes its new General Manager

The gorgeous event was attended by Dubai's A-list VIPs and leading journalists who were introduced to the hotel's superb facilities and upcoming offers.

Mr Moukthar, who assumed the post recently, brings a strong experience in hospitality having worked with top hotel chains worldwide including Starwood Hotels & Resorts.

Addressing the gathering Mr Moukthar said:

"Times are tough but we still see tremendous business potential. Holiday Inn is a very strong brand name that is able, by virtue of the brand, to generate a lot of business. We are confident of a turnaround in the market. When we look at our market, we see it as a perfect mix of both corporate and leisure sectors and Holiday Inn Dubai - Al Barsha is ideal for both."

Boasting 310 well-appointed rooms, the hotel is conveniently located in New Dubai next to the Mall of the Emirates and enjoys a commanding presence in the area. Included in its extensive facilities are outstanding restaurants, state-of-the-art gymnasium, world-class meeting rooms and business centre and a lovely swimming pool. Assures Mr Moukthar, 'We ensure our guests: "Room to have a great start". We guarantee you have everything you need to get started in the right way.'

Mr Moukthar said, 'Our hotel is averaging better than most hotels in the area. We have enough built-in appeal to attract a strong customer base and achieve healthy occupancy rates. These days, with the business-travel world operating 24/7, with business travelers able to choose from among 200 fiercely competitive hotel brands, clients are looking for hotels that can cater to their specific needs. Our objective is to provide a service that recognizes the variability in the customers' pattern.

A special emphasis is being placed on strengthening the hotel's appeal to corporate sector. We have devised some unique packages this season that not only offer good value for money but are designed around our customers' needs. At the same time we believe in empowering the staff, allowing employees to use judgement, rather than follow a rule book on customer service.'

Just nine months into operation, Holiday Inn Dubai - Al Barsha is extremely well-positioned in the market. 'The feedback from our guests has been phenomenal. Most of the clients are eager to return.'

Mr Moukthar said of the night: "It has been a lovely evening - the perfect opportunity for our guests to come and discover Holiday Inn Dubai - Al Barsha. We look forward to welcoming them back to enjoy our hospitality."