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First Bahrain's current warehousing project at the BIW is an example of the company's demand-driven investment approach, and when launched officially later this year, will fill an existing niche in the Bahrain market for logistics space catering to the small to medium enterprise sector.
Amin Al Arrayed, General Manager of First Bahrain, commented:
"First Bahrain believes in working with the best partners, and the appointment of Unisono is indicative of the way we do business, maintaining high standards and investing in quality in all practices. For our BIW project, we are working from a blank canvas. Appointing Unisono as our strategic brand consultancy partner will ensure we have a properly planned and integrated brand strategy is in place which will be core to our business success."
Amy Morgan, Partner and Director of Strategy of Unisono, commented, "As a strategic business and brand consultancy we pride ourselves on working in partnership with our clients to create performance enhancing solutions that will deliver compelling customer experiences. We are proud to work alongside First Bahrain, an organisation that takes a considered and progressive approach to their investments. Working together we can ensure delivery of a better customer experience that will deliver greater return on investment and shareholder value. With First Bahrain as a partner, we feel confident we are about to see the launch of another iconic, international standard brand, worthy of the title, 'born in Bahrain'."
The first warehouses at BIW are due to be delivered by the end of 2009, with the entire project due for completion in late 2010. In addition to the physical warehousing space, the development will boast a range of services that cater to the needs of its tenants including 24 hours a day, seven days a week security service, state-of-the-art information communication technology provisions, assistance on efficient design and use of space, and a range of other value added services.
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Posted by Siba Sami Ammari
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