Integral announces ESOMAR membership

Founded in 1948, ESOMAR's aim is to promote the development and use of marketing, social and opinion research as an important basis for effective management decision in both public and private sectors alike.

It also encourages the highest technical standards and levels of professional conduct among its members, most notably through its codes of ethical practice and professional standards.

The ESOMAR membership is symbolic as it represents confidence and professionalism in each of its 5000 member organizations in 100 countries. All members agree to abide by the ICC/ESOMAR International Code on Market and Social Research, which is endorsed by the major national professional research bodies around the world.

Ziad Skaff, Integral Group Director, said:

"Being recognized and represented as part of the ESOMAR governing group is a major step forward for our team at Integral. This membership further validates our company's focus on quality and the extensive research and insights services we provide to our clients."

Integral, comprised of a specialized team of dedicated researchers and analysts, has been a pioneer in the field of media and consumer insights and was formed in 2004, covering the whole Mena region from its UAE base.

Consistently at the forefront of research trends and innovations, Integral has launched a number of ground-breaking initiatives and studies, including Family 2.0 in 2008 (a proprietary survey on families and their attitudes towards different media, communications and lifestyle) and more recently C.Web, a collaboration with the group's digital units, that resulted in the region's first continuous online audience and consumer behavior study.