Adidas launches summer 2009 women's collection

Launched at the scenic poolside of The Address hotel in Dubai, the collection also includes the exclusive line of yoga-wear from world-renowned yoga instructor and Adidas global yoga expert, Rainbeau Mars.

The collection, a part of the "Me, Myself" campaign, celebrates individuality, confidence and motivation in all its forms - from relaxed beachwear to the energetic TECHFIT collection. The Rainbeau Mars Signature Line of yoga apparel is made with sustainably harvested and eco-friendly materials.

Eduard Massier, Marketing and Business Development Director at Adidas Emerging Markets, said:

"The new women's collection brings together the essence of femininity and the power of athleticism. Using the technology that Adidas is renowned for, the ranges vary depending on individual requirements, while focusing on enhancing its wearer's performance capabilities."

Highlighting the spring/summer 2009 collection is the range of swimwear and beachwear. The swimwear range has a strong identity focusing on seasonal outdoor summer beach sports. Cool and youthful, trendy but relaxed, the beachwear range has a fresh summery approach to women who are inspired by sport. The range is completed with accessories including towels, beach bags and slides.

The unique yoga collection incorporates Rainbeau Mars' elegant signature as a motif on key apparel items, making it an intimate and personal line. The range sees Indian influences playing an important role in the colour inspiration with bright, vibrant oranges combined with earthy browns and intense violet.

"These clothes are soft, colourful and beautiful - a perfect way to reflect how we should feel about ourselves and the planet," said Rainbeau Mars.

Meanwhile, the Clima365, Yatra, adilibria and TECHFIT ranges incorporate technology specifically developed for athletes. Clima365 features lightweight, breathable fabrics, the TECHFIT range maximizes power generation by improving joint alignment, muscle balance and posture resulting in better movements.

The new Adidas women spring/summer collection is currently available in Adidas Performance stores and selected retailers across the Middle East.