DHCC launched the smoking cessation recruitment drive two weeks ago through health information stands in shopping malls and workshops within major organizations including s DBAL, Dubai Chamber of Commerce and Industry, Noor Dubai and Dubai Ladies Club.
Dr Ayesha Abdullah, Senior Vice President of DHCC said, "Tobacco use is the single most preventable cause of premature death and disease. As a healthcare city committed to excellence, with over 1,400 physicians, DHCC has a responsibility to increasing health awareness and supporting disease prevention through initiatives such as Quit and Win. It is never too late to stop smoking and I hope the efforts of people taking part in this program will encourage more smokers to make the life-saving decision to end their addiction."
Dr Ayesha Al Mutawa, Vice President for the Centre for Healthcare Planning and Quality, the regulatory body for DHCC said, "Over the past two weeks I have heard many moving stories from the community about both their own battles and those of loved ones to give up smoking. It is heartening that so many people are committing to quit smoking and win back their health."
"I have also seen the devotion of DHCC medical professionals who have donated their time and expertise to the program along with major companies committed to improving employee health and quality of life through in-house workshops. This encourages more companies to offer smoking cessation programs in the workplace," Al Mutawa added.
Khider Mustafa, an employee of DHCC who signed up to Quit and Win said, "I have been smoking for 15 years. I have thought about trying to give it up in the past but never made a firm commitment. What I like about Quit and Win is that it is focused on behavior and having the right support network, rather than any alternative 'smoking' products. I know the next 30 days are not going to be easy but neither is the future if I continue smoking, so I am entering this program with both apprehension and hope."
After the 30-day program, participants of Quit and Win who have successfully abstained (which will be verified through a simple test), will be entered into a draw to win a range of prizes made possible by sponsors Dubai Chamber of commerce &Industry, Burjuman, Noor Dubai- Dubai Media Group, Prism, Johnson& Johnson, Dubai Ladies Club, Grand Cinemas, Wild Wadi Waterpark, Jumeirah Group, AMG, DMI, Dubai Polo Club and Equestrian Club and the fitness group Hayya.
Quit and Win has been coordinated as part of a nationwide No Tobacco Campaign sponsored by Green Crescent and organized by ExHealth.
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Dubai Healthcare City signs on 500 smokers to begin Quit and Win program on 'World No Tobacco Day'
- United Arab Emirates: Monday, June 01 - 2009 at 09:42
- PRESS RELEASE
Dubai Healthcare City (DHCC), a member of Tatweer, today announced that 500 smokers have committed to starting the 30-day Quit and Win program to give up smoking beginning on 'World No Tobacco Day', May 31, 2009
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About DHCC:Dubai Healthcare City (DHCC) is envisioned to become the internationally recognized location of choice for quality healthcare and an integrated regional center of excellence for clinical and wellness services, medical education and life science research in the Middle East. DHCC is the world's first healthcare free zone planned to be built in phases. The first phase of 4.1 million square feet is now operational with a medical cluster comprised of day-care and outpatient clinics, diagnostic centers, rehabilitation centers, transplantation centers, hospitals and a sector for pharmaceutical and equipment suppliers.
DHCC is home to the Mohammed Bin Rashid Al Maktoum Academic Medical Center with its fully integrated five entities in Phase 1: University Hospital, Harvard Medical School Dubai Center- Institute for Postgraduate Education and Research (HMSDC), Dubai Harvard Foundation for Medical Research (DHFMR), Al Maktoum Harvard Medical Library, and Boston University Institute for Research and Education.
Some other renowned partners of the medical cluster are - Dubai Bone & Joint Center (DBAJ), The City Hospital, Mayo Clinic, Moorfields Eye Hospital Dubai, Dr. Sulaiman Al Habib Medical Center, the American Academy of Cosmetic Surgery Hospital, Great Ormond Street Hospital for Children NHS Trust, Swiss Academy of Scientific Acupuncture, Dr. Nicolas & ASP and the German Heart Center, Wyeth, Sanofi Aventis, Novartis, AstraZeneca, Smith & Nephew, Fresenius Medical Care, Novo Nordisk, among others.
The second phase will feature a dedicated wellness cluster comprised of Wellness centers, Nutrition centers, Resorts, Spas, and Sports Medicine facilities.
About Tatweer
Tatweer is a member of Dubai Holding and one of the largest and fastest growing business conglomerates in the region. Tatweer's name is synonymous with some of the largest developments in Dubai and an equally extensive portfolio of prestigious projects in the pipeline.
Launched in December 2005, Tatweer owns and manages a strategic group of entities across six diverse industry verticals: Leisure and Entertainment, Commodities, Healthcare, Hospitality, Manufacturing, and Real Estate.
Tatweer currently focuses on project development within the UAE and advance strategic long term partnerships such as Partners-Harvard Medical International; the internationally renowned golfer Tiger Woods; IRCA Global, and Universal Studios.
Tatweer's entities comprise Dubai Healthcare City (DHCC), Dubailand, The Tiger Woods Dubai, Bawadi, Dubai Industrial City, Global Village, IRCA Middle East, Mizin, and Dubai Mercantile Exchange.
For more information, please contact:
Maya El-Hachem
Account Manager
Jiwin Public Relations
Phone: +971-4-3692925
Ghaith Nazzal
Senior Account Executive
Jiwin Public Relations
Phone: +971-4-3692926
Posted by Rana MesbahMonday, June 01 - 2009 at 09:42 UAE local time (GMT+4)
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