The Address Hotels and Resorts strengthens sales presence in key feeder markets

The company has appointed Nijhawan Group as its official sales representative office in India and Mr Wael Naba, a hospitality sales and marketing professional in Saudi Arabia.

The exclusive representations are aimed at strengthening the marketing initiatives of The Address Hotels + Resorts, which already operates two prestigious properties in Dubai, The Address Downtown Burj Dubai, the flagship hotel of the brand, and The Palace - The Old Town.

Mr Marc Dardenne, Chief Executive Officer, Emaar Hospitality Group and Emaar Hotels & Resorts, said:

"The Address Hotels + Resorts has consolidated its reputation as an award-winning premier hotel brand. The Middle East and North Africa (MENA) region and the Indian Subcontinent are among our strongest feeder markets apart from Europe and Southeast Asia. Through our exclusive marketing partnerships in Saudi Arabia and India, we are further strengthening our customer outreach."

He added: "Dubai's tourism profile represents a high proportion of visitors from the Gulf region, particularly Saudi Arabia, and India. The marketing partnerships will help to reach out to these key markets and enable potential guests to evaluate the differentials offered by our brand. Both the Nijhawan Group and Mr Wael Naba have years of expertise in the hospitality sector and will further establish our brand in India and Saudi Arabia, respectively."

Marketing activities to be undertaken by the new representatives include tradeshow management, roadshows and promotions. Sales and marketing initiatives will be drawn out and implemented to ensure achievement of revenue goals by tapping into relevant market segments within the countries.

With 34 years of experience in India, Nijhawan Group is a leader in the travel sector and boasts more than ten offices in different regions of the country including Delhi, Bangalore, Jaipur, Mumbai and Punjab among other important cities. The Group will focus on designing sales and marketing strategies to keep positioning The Address Hotels + Resorts as a luxury destination for business and leisure travellers within India.

The Address Downtown Burj Dubai - in close proximity to The Dubai Mall, the world's largest shopping and entertainment destination - offers 196 guestrooms including 25 suites, and 626 serviced residences. The Palace - The Old Town, with 242 luxurious guestrooms including 81 suites, is an upmarket five star property managed by The Address Hotels + Resorts, also located in Downtown Burj Dubai.

Two additional hotels are scheduled to open later this year as part of the expansion plans of The Address Hotels + Resorts. The Address Dubai Mall is nearing completion and will offer 245 signature rooms, 450 serviced apartments and modern lifestyle amenities.

The Address Dubai Marina, with 200 guestrooms and 442 serviced residences, is part of the Dubai Marina Mall complex, located centrally in the one of the most sought-after waterfront projects in the region.